Forrester

For CIO Professionals

Tool:Assessing Process Readiness

For CIO Professionals

Tool:Assessing Technology Readiness

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 620

For CIO Professionals

Tool:A Sample Readiness Assessment

For Customer Insights Professionals

Report:How Personal Identity Management Will Change Social Marketing Relationships

Marketers Must Exchange Value For Customers' Social Data

Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...

• Downloads: 386

For Infrastructure & Operations Professionals

Tool:TechRadar™: Contact Center Technologies, Q3 2011

For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

You Should Prepare For A Distributed Organizational Model — Here's How

The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

• Downloads: 1249

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For Application Development & Delivery Professionals

Report:Here Comes The Open Web — Embrace It

The New Web Platform For Customer Engagement And Much More (Part 1)

The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

• Downloads: 922
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For Customer Insights Professionals

Report:How The Online Marketing Suite Affects The Marketing Technology Ecosystem

The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...

• Downloads: 510

For CIO Professionals

Report:Leveraging Emerging Technology To Up The Ante On Customer Engagement

Responding To Rising Customer Expectations Requires New Approaches

Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of the...

• Downloads: 838
• Rating:

For Infrastructure & Operations Professionals

Tool:TechRadar™: Creation Phase Technologies

For Customer Insights Professionals

Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs

What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

Why Market Insights + Customer Intelligence = Competitive Advantage

Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to translate...

• Downloads: 876

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For Application Development & Delivery Professionals

Report:TechRadar™ For Business Process Professionals: Contact Center Solutions, Q3 2011

Navigating the complex contact center solution landscape continues to be challenging, particularly in light of the rapid rise of social computing, mobility, and voice of the customer initiatives...

• Downloads: 783

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals

Why Market Insights + Customer Intelligence = Competitive Advantage

Despite an abundance of customer-related data, most companies still struggle to understand their customers — lacking the culture, process, technology, data, measurement framework, and business...

• Downloads: 864

For Customer Insights Professionals

Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

For Customer Insights Professionals

Report:Enable Loyalty Program Success With Sound Processes

Processes: The Customer Loyalty Playbook

Loyalty programs promise to increase retention and satisfaction, but they often fall short of delivering results because they lack an innovative strategy to set them apart from the competition. This...

• Downloads: 873
• Rating:

For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2384

For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize...

• Downloads: 260

For Customer Insights Professionals

Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

• Downloads: 168

For eBusiness & Channel Strategy Professionals

Report:Five Retail eCommerce Trends To Watch In 2011

2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the...

• Downloads: 3049

For Infrastructure & Operations Professionals

Tool:TechRadar™: Survival Phase Technologies