Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

Reports (3)
Charts & Figures (16)

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Andrew Bartels
Business Process Management

For CIO Professionals
Report:Smart Process Applications Fill A Big Business Gap
They Will Grow Twice As Fast As The Enterprise Application Market
Andrew Bartels, Connie MooreAugust 08, 2012
Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....
- Downloads: 636
- Rating:
For CIO Professionals
Report:The Forrester Wave™: Smart Process Applications, Q2 2013
The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up
Andrew Bartels, Connie MooreApril 24, 2013
Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...
- Downloads: 204
- Comments: 1
- Rating:
For CIO Professionals
Report:Smart Computing Connects CIOs With The Business
Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
Andrew BartelsMarch 28, 2012
It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...
- Downloads: 707
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For CIO Professionals
Charts & Figures:Smart Computing Is The Fourth Wave Of Tech Innovation And Growth
Sensors, Machine-to-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
Andrew BartelsMarch 24, 2012

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

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For CIO Professionals

Report:Smart Process Applications Fill A Big Business Gap

For CIO Professionals

Report:The Forrester Wave™: Smart Process Applications, Q2 2013

For CIO Professionals

Report:Smart Computing Connects CIOs With The Business

For CIO Professionals

Charts & Figures:Smart Computing Is The Fourth Wave Of Tech Innovation And Growth

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