Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

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Tim DeGennaro
Tech Sector Economics

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Tool:Overall Allocations To IT Functional Activities
Tim DeGennaroNovember 17, 2010
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Baseline Spending Allocation Figures For Comparison
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Report:2010 IT Budget Allocations: Planning For 2011
Baseline Spending Allocation Figures For Comparison
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During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
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For CIO Professionals
Tool:Spending Allocations By Size Of Firm
Tim DeGennaroNovember 17, 2010
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Tool:Allocation Of IT Budget By Industry
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Tool:Survey Demographics
Tim DeGennaroNovember 17, 2010

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Research Coverage:

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For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For CIO Professionals

Tool:North America And Europe Allocate IT Budget Similarly

For Enterprise Architecture Professionals

Client Inquiry:Comparing EA Tools

For CIO Professionals

Charts & Figures:North America And Europe Allocate IT Budget Similarly

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

For CIO Professionals

Tool:Spending Allocations By Size Of Firm

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

For CIO Professionals

Tool:Survey Demographics

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