• How do today's digital experiences fall short?
• What is a humanized digital experience?
• What priorities should guide your experience creation?

• How does McDonald's connect with the emotions of billions of consumers across the world?
• What role does technology play in creating better restaurants?
• How should companies that don't sell online approach the digital experience?
• How is McDonald's changing the marketing mix to connect with digital consumers?

• How does Discovercard.com humanize the digital experience?
• How does technology create trust rather than destroy it?
• What changes to online payments will improve the online shopping experience?

• How does Travelocity use the onsite experience to inspire customers (personalization, presentation, etc.)?
• How does Travelocity incorporate the offline experience into a complete customer relationship?
• What new Web dynamics or technologies offer the most opportunities and/or pose the most threats?
• How will online travel evolve over the next five years?

Eliminating Complexity In The Diverse Digital Media Ecosystem

The world of multichannel marketing becomes more complex with every passing month. Instead of crafting a strategy for a single interactive channel, marketers must now develop coherent strategies to push messages through multiple channels. This session will show how clarifying and simplifying the online marketing process and making it more predictable will dramatically improve marketers' returns.

• What database marketing innovations allow firms to build a better picture of people and their needs?
• How can companies get to true integrated marketing by breaking the business-line Tower of Babel?
• Who should call the plays (and the budget) for multichannel marketing so the humans don't get confused?
• How will the three screens (TV, computer, and wireless) work together for targeted marketing?

• How are social and emotional motivations changing the way people interact with technology?
• Why should firms care about Social Computing?
• What steps should marketers take when relinquishing control to users and communities?

Beyond Dogma: Design Heresy And The Future Of Experience Design

Social Computing. Mobile devices. Rich media. The playing field has changed, but companies still apply the same old "rules" and processes with mixed results. This presentation reviews the consumer landscape and approaches to user experience design and methods of measurement while exploring innovative, evolving approaches to the cross-channel customer experience.

We're seeing a fundamental change in the way consumers engage and experience brands. New technologies and the Internet have created a need to reach the multichannel, multidevice consumer in new and intelligent ways. This presentation will explore the potential for maximizing the return of marketing spend through real-time feedback and iterative digital campaigns.

• How can you "humanize" digital experiences?
• How can you model the ROI of a humanized digital experience?
• What should you do to reach the masses in profitable and socially responsible ways?

• What will be the social and commercial impact of the sub-$100 PC?
• How will cheap technology empower people in emerging markets?
• What should corporations do to reach the masses in profitable and socially responsible ways?

Online is more than just another channel. It's a new game with a new set of rules. It's a catalyst for game-changing innovation.

• Why aren't traditional marketing techniques the answer?
• How can you rethink your brand to maximize the business opportunity of the connected world?
• What can you do to inspire loyalty among today's informed, empowered customers?

Creative marketing campaigns abound on the Internet, but many don't lead consumers down the path to purchase. Marc Landsberg will explain how marketers can avoid that problem and discuss online marketing strategies that will drive your businesses forward. A key tenet is the value exchange — interactions of mutual value for the marketer and consumer. Participants will learn:

• Why they should create a value exchange with their most loyal consumers, and how to do so.
• The basics of using "fundamental human truths" to create engaging online experiences and drive transactions.
• How Nike and Coke are taking the human experience to the next level in Japan.

Our model is based on one fundamental premise: As marketers, we want consumers to be more likely to purchase our product or service as a result of their Web site visit. Pretty simple, right? So how do you do that? Where is your budget most effectively spent? What are the experiential drivers of purchase intent? How does your site perform today? Join us for a discussion about a quantitatively based framework to address these questions and guide future budget decisions.

Even on a small scale, customer-centricity is a challenge. Delivering it on a global basis requires coordinated teams, clear metrics, scalable tools, and operational focus. This session will look at how Dell approaches the customer experience and scales it on a global basis. From a clear understanding of customers and their needs to the use of design personas and rich media to connect with and engage the customer, this session will explore how Dell is using technology to make the customer the hero.

• What makes an experience something that consumers want to share?
• Which channels are effective at creating buzz — and which are not?
• What conventional wisdom must marketers abandon?
• How is the advertiser and agency relationship changing?

• How has NASCAR grown from a regional sport to a national sensation with the most corporate involvement and brand-loyal fans?
• What is the role of new technologies in NASCAR's racing product and reaching a mainstream audience?
• How is NASCAR innovating to provide better experiences and results for advertisers?
• Why is NASCAR redesigning its racecars? How will this change the racing experience?

• What lessons has Neiman Marcus learned from its online retail business that can be applied to its broader customer experience?
• What emerging interactive marketing tactics resonate with luxury consumers?
• What online shopping lessons can mainstream retailers and brands learn from luxury retailers?