October 15, 2009 |
| 08:30-09:00 |
Breakfast Reception
|
| 09:00-09:15 |
Introductions And Expectations
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| 09:15-10:00 |
Introduction To Social Computing And The Groundswell
- What process should companies follow to create a social strategy?
- Who are the people using social technologies?
- What are the major social technologies being used today and in the near furture?
- What are the five major objectives?
|
| 10:00-10:15 |
Break
|
| 10:15-10:45 |
Listening To Your Customers
- How can you monitor the conversations?
- How should you react to a negative online comment?
|
| 10:45-11:30 |
Talking With Your Customers
- When is it appropriate for a company to create a blog?
- What process should companies follow to create a blog?
- What other techniques for talking are there?
|
| 11:30-12:30 |
Exercise: Plan And Create A Blog
|
| 12:30-13:30 |
Lunch
|
| 13:30-14:00 |
Energizing Your Customers
- How can public and private social networking be leveraged?
- What's the role of widgets and social applications?
|
| 14:00-14:30 |
Helping Your Customers Support Each Other
- When do support forums make sense?
- How can companies use wikis?
|
| 14:30-15:00 |
Embracing Your Customers To Drive Innovation
- How do ratings and reviews contribute to innovation?
- How can suggestion software drive innovation?
|
| 15:00-15:15 |
Break
|
| 15:15-15:45 |
How To Determine Appropriate Metrics
- Which metrics should you use to measure success?
|
| 15:45-16:45 |
Exercise: Creating Your Social Computing Strategy
- Attendees will have the opportunity to work in small groups to outline their social strategies, and discuss them with the group.
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Social Computing: Tapping Into The Power Of Connected Customers
Rebecca Jennings, Forrester, Speaker
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