November 20, 2006 |
| 09:00-09:15 |
Forum Welcome
Dennis van Lingen, Forrester Research, Introducer
|
| 09:15-09:55 |
Creating And Leveraging Branded Communities
Jaap Favier, Forrester, Introducer
- How can firms integrate social media?
- What are the new rules for Web 2.0
|
| 09:55-10:35 |
Media In Flux -- Expanding Brands Into Social Media
Angel Gambino, MTV Europe, Speaker
|
| 11:00-11:40 |
Community Dyamics
Michael Wiley, Edelman, Speaker
- How and why do consumers use social media?
- How did the Fastlane blog benefit from communities?
|
| 11:40-12:20 |
When Empowered Consumers Attack!
Paul Jackson, Forrester, Speaker
- How are consumers breaking content and distribution links?
- The future: the PC or not the PC?
|
| 13:40-14:20 |
Value Creation In The Lego Community
Tormod Askildsen, LEGO, Speaker
- How did Lego connect to the community?
- What challenges does Lego face now?
|
| 14:40-15:00 |
From Broadcasting To People Casting
Pierre Bellanger, Skyrock, Speaker
- How did Social Media transform us and our clients?
- What will be our business model?
|
| 15:30-16:00 |
Track Session
Track A: Marketing Integration
Re-thinking your customer experience in today¿s connected world
Gurval Caer, President and CEO, Blast Radius
Catherine Salway, Group Brand and Marketing Director, Virgin
Track B: Marketing Execution
Search engines, social media and brand communications
Antony Mayfield, Head of Content and Media, Spannerworks
|
| 16:05-16:45 |
Track Session
Track A: Marketing Integration
Incorporating User Generated Content Into the Mazda Marketing Mix
Pieter Dorenbosch, Head of Interactive, Mazda Europe
Track B: Marketing Execution
Tapping The Power Of Consumer Generated Marketing
Brian Haven, Senior Analyst, Forrester
|
| 16:50-17:30 |
Track Session
Track A: Marketing Integration
Preparing The Marketing Organization For Social Media
Peter Kim, Analyst, Forrester
Track B: Marketing Execution
Empowerment Through Search
Jaime del Valle Sansierra, Consumer Dialog, Direct Marketing and Digital Marketing Manager, Chevrolet
|
| 16:50-17:30 |
Track Session
Track A: Marketing Integration
Preparing The Marketing Organization For Social Media
Peter Kim, Analyst, Forrester
Track B: Marketing Execution
Empowerment Through Search
Jaime del Valle Sansierra, Consumer Dialog, Direct Marketing and Digital Marketing Manager, Chevrolet
|
| 17:20-17:30 |
Track Session
Track A: Marketing Integration
Closing Remarks
Jaap Favier, Analyst, Forrester
|
| 17:30-17:35 |
Track Session
Track B: Marketing Execution
Closing Remarks
Cliff Condon, Vice President, Marketing and Strategy Research, Forrester
|
November 21, 2006 |
| 09:00-09:10 |
Welcome
Jaap Favier, Forrester, Introducer
|
| 09:40-10:20 |
Marketing With -Not To- Consumers
Dom McBrien, Xbox, Speaker
- How have Xbox chosen to take a co-marketing approach with consumers?
- What are the results of letting consumers spread the message about Xbox 360?
|
| 09:50-10:30 |
The Content Engine Of Social Media
Michelle de Lussanet, Forrester, Speaker
- What is the value of content?
- What type of content drives social media?
- How can telco and media firms use content to their benefit?
|
| 11:00-11:40 |
On the Customer¿s Special Service: What It Takes To Be A Web 2.0 Brand
Georges-Edouard Dias, L'Oréal, Speaker
|
| 11:40-12:20 |
How To Build The Best Social Networking Site
Mark Charkin, Bebo, Speaker
|
| 13:30-14:10 |
The Wisdom Of Crowds
Spencer Hyman, Last.fm, Speaker
- What is a social music movement?
- How to benefit from this?
|
| 14:10-14:50 |
Where Will Social Media Go?
Loïc Le Meur, Six Apart, Speaker
- What does a day in the life of a blogger look like?
- How can brands approach the blogger -- now and in the future?
|
| 14:50-15:10 |
Closing Remarks
Jaap Favier, Forrester, Speaker
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