New technologies like blogs, social networking, and RSS are changing the media and marketing landscape. This Boot Camp will not only introduce these new tools, it will also move you quickly into being an active participant in social media and marketing. You'll go home with a better understanding of how to use social marketing — and more importantly, a workable plan for what to do today. Marketers will learn when it is appropriate to use these tools, how to overcome internal resistance to deployment, and how to measure the results.

We are providing a special discounted rate for Marketing Forum attendees of $1,500.

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This Event is designed as intensive Web site brand evaluation training. The session will provide an understanding of Forrester's brand review methodology, the tools and training to evaluate a site's brand image and brand action, and completed brand image and brand action scorecards — conducted in collaboration with Forrester analysts and peers. The Online Brand Review Boot Camp will also present the dos and don'ts of Web site branding and best practices on the Web today.

Please note: This Boot Camp is designed for pairs of attendees from the same company.

We are providing a special discounted rate for Marketing Forum attendees of $4,000.

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Jason Shulman, chief revenue officer of [x+1], hosts 20 Questions with Brian Price, executive director of online marketing for Verizon, to uncover the cutting-edge Web site optimization strategy Verizon uses to significantly increase its bottom line. This presentation reveals the high-level marketer¿s thought process, from beginning to end, for implementing an optimization solution. Price and Shulman focus on understanding the marketing challenges online brand marketers face and how to overcome those challenges.

Participants of this session will take away the following:

• An understanding of interaction optimization and its practical application by today¿s online marketers
• How marketers, small and large, can benefit from this emerging technology and increase revenue and profitability

As technology advances to create all types of customer experiences ¿ ranging from a quick transition on a search site to a two-hour interaction with a video game ¿ it creates incredible demands on operational processes. Speakers from TIBCO Software will talk about their experiences using technology from Aprimo to optimize the process of translating a great strategy into effective marketing. This session will show how midsize organizations (as well as departmental groups within larger companies) can derive tremendous benefits from EMM/MRM software.

In this session, you will:

• Learn how to project your personas three to five years out to forecast potential media behavior
• Understand how this technique can help you prioritize the importance of your personas as they evolve
• Learn how to recast these personas in the context of emerging media and platforms to better understand where to place your digital marketing investments

This Boot Camp will focus on the fundamentals of blogging from a corporate perspective, helping companies develop a blog strategy and implementation plan, including discussion of policy, technology, and process. It will have a heavy focus on hands-on exercises that will complement in-depth presentations on these issues.

We have a special discounted rate for Marketing Forum attendees of $1,500.

View more information and register for a Forrester Boot Camp »