Attend A Pre-Forum Workshop Special discounted rate for Consumer Forum 2007 attendees! $1,500 for Consumer Forum attendees ($2,500 regular rate) Technology has changed the role of marketing through media fragmentation, channel innovation, and by driving new customer behaviors. Marketers need a new "marketing tool kit" to successfully lead today's marketing organization. This Workshop will make marketing leaders successful by building an understanding of the strategies and tactics that must be utilized in order to engage customers and drive sales. Attendees will learn how the marketing landscape has changed, what channels, technology, and metrics are needed to succeed, and how to integrate tactics across the marketing mix.

• Who are the people using social technologies?
• What impact will this have on my company?
• What's the future of this groundswell?

• What role do social technologies and emerging media play in extending the Playboy brand?
• How does consumer-generated content impact traditional magazine content and sales?
• How does Playboy maintain its premium brand status in the face of user-generated content?

Each attendee is able to schedule up to two 20-minute one-on-one sessions with the Forrester analysts of their choice, depending on availability. These meetings are consistently rated as one of the most popular features of Forrester Events.

Social Technographics is an important tool to help marketing and strategy professionals understand the impact of social computing activities ¿ including social networking, blogging, and social media ¿ on consumers. This session will describe how you can harness Forrester¿s Consumer Technographics survey data to create a social Technographics profile of your customers and prospects. With profiles in hand, you can drill deeply into your customers¿ media, device, retail, banking, wireless, and healthcare needs in North American, European, Asia Pacific, and Hispanic markets.

• Web 2.0 operates according to new rules — and so does advertising in and around user-generated content
• (At least) three new technologies will facilitate and accelerate the change in online marketing
• Successful next-generation marketers will blend digital, direct, and broadcast marketing techniques (and maybe even budgets)

• What's the role of PR in the social technology world?
• How does this change the role of agencies?
• What should companies do to prepare?

[x+1]'s Chief Revenue Officer Jason Shulman hosts 20 questions with one of [x+1]¿s most forward-thinking clients to provide the audience with an inside look into online marketing strategy and how predictive marketing helped the client achieve their online goals. This presentation uncovers and discusses the marketers¿ end-to-end strategy employed to successfully implement an optimization solution. By addressing and defining the marketing challenges that online brand marketers face and how to overcome them, participants of this session will take away the following:

• Actionable best practices for predictive marketing and their practical application by today¿s online marketers
• How marketers, small and large, can benefit from this emerging technology ¿ increasing revenue and profitability.

Does your brand meet people easily? Or do you come across as awkward and stiff? Is your brand a giver or a taker?

In this new world of social technology, demonstrations of higher value have never been more important.At this one-of-a-kind session, Marc Landsberg, Leo Burnett's global corporate strategist and president of digital arm Arc Worldwide, will teach you how to ensure your brand's success in social situations, i.e., all those social networks out there. A former stand-up comic and marketing visionary, Marc will make interesting parallels between your business and people looking for love.

Even though brand enthusiast communities are comprised of groups of people who possess a common interest in a brand, they look to each other for cues on how to consume it. Encouraging a culture of sharing, fellowship, and, most importantly, participation is key to maintaining established brand connections and even more paramount in driving broader reach. In this session, we'll explore strategies for interacting with your community both directly and through online applications and content.

Innovation isn¿t limited to R+D rooms anymore. The Web 2.0 movement¿powered by start-ups such as Twitter, Malhalo and even YouTube, have proven that innovation often happens in iterations. Build, launch, tweak, measure, repeat. Digital experiences seem to be ¿always in beta¿¿learning and evolving along the way.

Join this discussion with executives from Dell and Procter & Gamble to explore how they are listening, learning, and evolving using digital tools.

• How can little innovations lead to big ideas?
• How can organizations foster the development of continuous small innovations?
• How can companies reap the benefits of being ¿always in beta¿?

Join Gurval Caer, CEO of Blast Radius, as he leads a panel discussion with Newell Rubbermaid and Starbucks on the future of brands in a world of social technologies. With more than 1 billion people online, we will explore how to enhance your brand by tapping into the power of communities.

• What is the impact of enabling customers to help build your brand?
• How do you create brands as services that make people's lives easier, better, and richer?
• What is the future of open brands?

Forrester Research presents the Forrester Groundswell awards ¿ the top social applications in the areas of listening, talking, energizing, supporting, embracing, managing, and social impact. Winners are chosen based on proof of business value, innovation, audacity, and authenticity.

• How has Microsoft evolved into a modern consumer electronics company?
• How will the digitization of music, movies, TV, and more drastically change the business of today¿s entertainment companies?
• How are online services changing the way consumers connect and share their entertainment experiences?

Rich Internet patterns have emerged as a driving force in the next generation of the Web. Most sites are just scratching the surface in terms of exploiting rich Internet patterns. But in order to capitalize on these opportunities, companies need to become even more focused on the principles of user-centered design ¿ research, persona development, interaction design, and testing. They also need to rethink their approach to some areas such as technology development, site measurement, and search engine optimization.

In this thought-provoking session, Donna Cohen, senior vice president of customer experience at inQ, explores ¿ and illustrates ¿ how business as usual does not cut it anymore in the chat world, especially when it comes to selling.

Ms. Cohen will review the current state of the art and its limitations, and show examples of how the leaders in online commerce are breaking out of the chat mold into more profitable, more customer-focused online experience.

• What strategy should I choose in the social world?
• How will it pay off?
• How can I get started?

• What are the new rules of engagement for youths today?
• How can brands stay a step ahead of their consumers?
• How will the discovery of music and entertainment evolve over the next five years?

Each attendee is able to schedule up to two 20-minute one-on-one sessions with the Forrester analysts of their choice, depending on availability. These meetings are consistently rated as one of the most popular features of Forrester Events.

• What are the most surprising and profound changes in store for media?
• How must advertising models adapt to survive?
• What immediate steps should advertisers take to prepare for this transformed media environment?

• What characteristics of a society lead to high levels of participation in content creation?
• How have participatory cultures changed the relationships between consumers and brands?
• Is media convergence and consumer participation ultimately and exclusively good for society?

The rapidly evolving mediascape has created new revenue opportunities but also an increasingly powerful voice of the consumer. Marketing must embrace this social approach but also monetize its power. This means creating new competencies, tools, and approaches to build relevant dialogues with the customer. We'll discuss these new competencies and their organizational benefits, harnessing the power of the people to stimulate customer engagement, purchase, and loyalty.