Agenda By Day

April 10, 2008
8:30 a.m.-9:00 a.m.	Breakfast Reception
9:00 a.m.-9:30 a.m.	Introductions & Expectations
9:30 a.m.-10:30 a.m.	Introduction To Web 2.0 In B2B Marketing What does Web 2.0 mean for B2B marketing? Which Web 2.0 tactics/technologies do B2B marketers plan to adopt? What holds them back? Which channels have graduated from emerging to mature (search, email)?
10:30 a.m.-11:30 a.m.	Rich Media: Online Video, Podcasting, & Web Seminars Why are online video, audio/podcasting, and Web seminars important in B2B marketing, and when do you use each tactic? What are best practices for each tactic? How can B2B marketers use rich media and customer testimonials to fuel word-of-mouth marketing?
11:30 a.m.-12:30 p.m.	Blogging And RSS What is the state of B2B blog use today? Why should B2B marketers blog? What are the best practices? Why is a corporate blogging policy required? How do companies create policies? How do you measure blog influence or success? What is RSS and how does it relate to emerging, Web 2.0 marketing in B2B?
12:30 p.m.-1:30 p.m.	Lunch
1:30 p.m.-2:15 p.m.	Web Sites And Microsites And Rich Internet Apps What is the relationship between Web sites, landing pages, microsites, portals, and rich internet applications? When does personalization or customization matter with these tactics? What best practices should B2B companies adopt for using microsites and RIAs?
2:15 p.m.-3:15 p.m.	Social Networks When should B2B marketers use social networks? Which ones and for what purpose? What are best practices for using social networks? Should B2B companies create their own social networks?
3:15 p.m.-3:30 p.m.	Break
3:30 p.m.-4:30 p.m.	What¿s Coming Next In Web 2.0 Why should marketers care about social media? What social media technologies are up and coming (e.g. Wikis, Widgets, Tagging, Rankings, Mash-ups, Virtual Worlds, and Advergaming)?
4:30 p.m.-5:00 p.m.	Wrap-Up/Final Q&A
	Analyst Presenters Brian Haven, Forrester, Speaker Laura Ramos, Forrester, Speaker