Agenda By Day


December 3, 2008
8:30 a.m.-9:00 a.m. Breakfast Reception
9:00 a.m.-9:15 a.m. Introduction And Expectations
9:15 a.m.-10:15 a.m. Why Personas Are Key To Design Success
  • What design problems do personas help solve?
  • How can you create personas?
  • How can you get maximum value from personas?
10:15 a.m.-10:30 a.m. Break
10:30 a.m.-11:15 a.m. Exercise 1: How To Spot A Great Persona
  • Basic requirements for a valid persona
  • Persona best practices
  • Grade actual personas
11:15 a.m.-12:15 p.m. Exercise 2: Watching Field Interviews
  • Identify target users for "DellGate."
  • Watch interviews with three actual users.
  • Capture motivations, goals, behaviors, and context.
12:15 p.m.-1:00 p.m. Lunch
1:00 p.m.-2:30 p.m. Exercise 2: Continued
2:30 p.m.-2:45 p.m. Break
2:45 p.m.-4:30 p.m. Exercise 3: Analyzing Interview Results
  • Identify common attributes and goals.
  • Determine the right number of personas.
  • Create a common understanding of the users.
6:00 p.m.-8:00 p.m. Dinner Reception
  Persona Creation
Moira Dorsey, Forrester, Speaker
Vidya Drego, Forrester, Speaker

December 4, 2008
8:30 a.m.-9:00 a.m. Breakfast Reception
9:00 a.m.-10:30 a.m. Exercise 4: Creating The Personas
  • Name the personas; choose photos and quotes.
  • Write a "day in the life" scenario for each persona.
  • List three to five of the persona's key attributes.
  • List three to five of the persona's key goals.
10:30 a.m.-10:45 a.m. Break
10:45 a.m.-12:00 p.m. Exercise 4: Continued
  • Complete the personas.
  • Select a primary persona.
12:00 p.m.-1:00 p.m. Lunch
1:00 p.m.-2:30 p.m. Presenting Results
  • Introduce the new personas.
  • Present the primary persona and rationale.
  • Receive feedback from attendees and Forrester.
2:30 p.m.-2:45 p.m. Break
2:45 p.m.-3:45 p.m. Creating A Persona Action Plan
  • What project will you tackle with personas?
  • Which vendors should you put on your short list?
  • What are some emerging persona practices?
3:45 p.m.-4:00 p.m. Wrap-Up