Agenda By Day

May 19, 2010
8:30 a.m.-9:00 a.m.	Breakfast Reception
9:00 a.m.-9:15 a.m.	Introduction And Expectations
9:15 a.m.-10:15 a.m.	Introduction To Social Computing And The Groundswell What is the groundswell? What process should companies follow to create a social strategy? Who are the people using social technologies? What are the major social technologies being used today and in the near future? What are the five major objectives?
10:15 a.m.-10:30 a.m.	Break
10:30 a.m.-11:00 a.m.	Listening To Your Customers How is listening different? How can you monitor the conversations? When do private insight communities make sense?
11:00 a.m.-12:00 a.m.	Talking With Your Customers What role can viral videos and podcasts play? When is it appropriate for a company to create a blog? What process should companies follow to create a blog?
12:00 p.m.-12:45 p.m.	Lunch
12:45 p.m.-1:30 p.m.	Exercise: Plan And Create A Blog
1:30 p.m.-1:45 p.m.	Break
1:45 p.m.-2:15 p.m.	Energizing Your Customers How can public and private social networking be leveraged? What's the role of widgets and social applications?
2:15 p.m.-2:45 p.m.	Helping Your Customers Support Each Other When do support forums make sense? How can companies use wikis?
2:45 p.m.-3:15 p.m.	Embracing Your Customers To Drive Innovation How do ratings and reviews contribute to innovation? How can suggestion software drive innovation?
3:15 p.m.-3:30 p.m.	Break
3:30 p.m.-4:00 p.m.	Creating Your Social Computing Strategy Who in the organization should own your social strategy? Which steps should you take first? How do you prepare your company for the transformation? Which metrics should you use to measure success?
4:00 p.m.-5:00 p.m.	Exercise: Creating Your Social Strategy Attendees have the opportunity to work in small groups to outline their social strategies and discuss them with the group.
	Social Computing: Tapping Into The Power Of Connected Customers Sean Corcoran, Forrester, Speaker Emily Riley, Forrester, Speaker