April 14, 2010 |
| 8:30 a.m.-9:00 a.m. |
Breakfast Reception
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| 9:00 a.m.-9:15 a.m. |
Welcome And Introductions
|
| 9:15 a.m.-10:45 a.m. |
Understanding Microsoft Licensing
- Microsoft's terminology and volume licensing programs
- Microsoft's strategy, and what it means for your negotiation
- Latest news and future trends in licensing
|
| 10:45 a.m.-11:00 a.m. |
Break
|
| 11:00 a.m.-12:30 p.m. |
Economic Overview Of Microsoft Licensing
- Comparison between different volume licensing options
- How to assess the value of Software Assurance
- Estimating the costs, risks, and value of upgrading
|
| 12:30 p.m.-1:30 p.m. |
Lunch
|
| 1:30 p.m.-3:00 p.m. |
Preparing For Your Negotiation
- Project steps to making an informed upgrade decision
- Analyzing your options and understanding Microsoft licensing interdependencies
- Virtualization's impact on licensing decisions
- Potential pitfalls to avoid
|
| 3:00 p.m.-3:15 p.m. |
Break
|
| 3:15 p.m.-4:15 p.m. |
Negotiation Strategies
- Reducing your upgrade charges by 10%-30%
- Tips and techniques for negotiating
- Contract issues such as "What concessions is Microsoft willing to give?" and "What pricing should customers be expecting to pay?"
- Driving value from your Microsoft relationship beyond just licensing fees
|
| 4:15 p.m.-5:00 p.m. |
Wrap-Up
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Successfully Negotiating Your Microsoft Licensing Agreement
Duncan Jones, Forrester, Speaker
Christopher Voce, Forrester, Speaker
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