November 17, 2009 |
| 8:00 a.m.-9:00 a.m. |
Registration & Refreshments In The Technology Showcase
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| 9:00 a.m.-9:15 a.m. |
Welcome/Opening Remarks
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| 9:15 a.m.-10:00 a.m. |
Forrester Keynote: Connect The Dots To Transform Marketing
Mary Beth Kemp, Forrester, Speaker
Marketers still struggle to define an integrated strategy and execute a consistent, compelling brand experience for customers
and prospects. But typical siloed thinking, inside-out vision, and vast media campaigns won’t help companies perform. To
help their companies out of the recession, smart marketers will instead carefully knit together all their company has to offer
to best meet the needs of consumers. This keynote will propose a framework to transform marketing by connecting the dots
across the marketing mix to exploit all the opportunities and involve diverse resources to deliver value to the customer. Three
questions this presentation will answer are:
- Why are marketers on the wrong path today?br>
- How can you build your strategy around your customers and what role should interactive play?
- What value can you expect from better integration?
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| 10:00 a.m.-10:45 a.m. |
Industry Keynote: P&G
Bernhard Glock, P&G, Speaker
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| 10:45 a.m.-11:15 a.m. |
Morning Break In The Technology Showcase
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| 11:15 a.m.-11:55 a.m. |
Platinum Sponsor Keynote: Magiq
Malcolm Duckett, Magiq, Speaker
See your customer more clearly through the cloud
-How “the cloud” and “everything-as-a-service” will change the life of the Marketeer as everything starts to appear to work by Magic.
-How this will liberate our marketing creativity; making our customers visible as individuals and allowing us to talk to them individually
-Demonstrate the latest on-demand, real-time digital, personalized marketing technology and see where digital on-demand marketing might go tomorrow…
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| 11:55 a.m.-12:40 p.m. |
Industry Keynote: ING
Diederick van Thiel, ING Group, Speaker
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| 12:40 p.m.-2:00 p.m. |
Lunch In Restaurant And Dessert In The Technology Showcase
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| 2:00 p.m.-2:40 p.m. |
Track Session
Track A: Marketing Leadership: Leading Marketing In Tough Times
Five Marketing Strategies That Resonate In A Recession . . . And A Recovery
David Cooperstein, Vice President, Practice Leader - Chief Marketing Officer & Marketing Leadership, Forrester
Track B: eBusiness & Channel Strategy: Next-Generation Sales And Service
Developing The Next Generation Of Sales And Service
Benjamin Ensor, Vice President, Research Director, Forrester
Track C: Consumer Product Strategy: The Digital Transition Of Media
How Media Will Never Be The Same Again
Mark Mulligan, Analyst, Forrester
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| 2:40 p.m.-2:45 p.m. |
Changeover Break
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| 2:45 p.m.-3:25 p.m. |
Track Sessions With Industry Speakers
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| 2:45 p.m.-3:25 p.m. |
Track Session
Track A: Marketing Leadership: Leading Marketing In Tough Times
Investing Your Way Through A Recession
Kamel Ouadi, Global Digital Media Director, Louis Vuitton
Track B: eBusiness & Channel Strategy: Next-Generation Sales And Service
Adding A Mobile Dimension To Your Multichannel Strategy: A Mobile POST Analysis
Thomas Husson, Principal Analyst, Forrester
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| 3:25 p.m.-3:55 p.m. |
Afternoon Break In The Technology Showcase
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| 3:55 p.m.-4:25 p.m. |
Guest Executive: Blast Radius
Sarah Dickinson, Blast Radius , Speaker
Robin Forbes, Blast Radius , Introducer
Matthew Guiste, Starbucks, Speaker
Alexandra Wheeler, Starbucks, Speaker
An Economic Downturn Is A Terrible Thing To Waste!
Times are tough. Consumers are holding onto their dollars even tighter and marketing budgets are being slashed. But a recession can also be an opportunity. Brands can innovate. Experiment. There is risk but also tremendous reward for those that decide to engage consumers in a different way. But what does it take? Join us for a panel discussion with Starbucks in which we discuss the following:
- Key principles to consider when creating a new approach to your digital marketing strategy
- Ways to build internal buy-in
- Examples of how those risks reaped rewards and critical learnings
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| 3:55 p.m.-4:25 p.m. |
Guest Executive: SalesRiver
Helmut Kirchner, SalesRiver, Speaker
Capturing Online Customers Mind & Wallet With A Need Based Approach
E-commerce has become a vital marketing battleground in the quest for overall market share. Marketers agonize over budget & campaign delivery often overlooking a more fundamental problem.
This presentation reveals how:
- the majority of online customers are currently not being targeted
- engaging customers on the basis of needs is key to success
- companies are benefitting from this need based approach
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| 4:25 p.m.-4:30 p.m. |
Changeover Break
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| 4:30 p.m.-5:10 p.m. |
Track Session
Track A: Marketing Leadership: Leading Marketing In Tough Times
Innovation For Fun And Profit
Paul Jackson, Analyst, Forrester
Track B: eBusiness & Channel Strategy: Next-Generation Sales And Service
The Elements Of Next-Generation Financial Services Sites
Alexander Hesse, Analyst, Forrester
Track C: Consumer Product Strategy: The Digital Transition Of Media
We Are All Media Companies Now: How Brands And Technology Companies Can Benefit From The Media Meltdown
Nick Thomas, Analyst, Forrester
|
| 5:10 p.m.-5:15 p.m. |
Changeover Break
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| 5:15 p.m.-5:55 p.m. |
Track Session
Track A: Marketing Leadership: Leading Marketing In Tough Times
Adaptive Brand Marketing: Rethinking Brand Management In The Digital Age
Lisa Bradner, Analyst, Forrester
Track B: eBusiness & Channel Strategy: Next-Generation Sales And Service
Tactics To Increase Online Self-Service Customer Adoption
Chad Mitchell, Analyst, Forrester
Track C: Consumer Product Strategy: The Digital Transition Of Media
Smart Device Strategy In The Post Media Meltdown World
Ian Fogg, Analyst, Forrester
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November 18, 2009 |
| 8:30 a.m.-9:00 a.m. |
Registration & Refreshments In The Technology Showcase
|
| 9:00 a.m.-9:05 a.m. |
Opening Remarks
|
| 9:05 a.m.-9:50 a.m. |
Forrester Keynote: The Future Of Online Experiences: Prepare Now For Recovery
Moira Dorsey, Forrester, Speaker
- What trends will shape online experiences in the next five years?br>
- What are the attributes of tomorrow’s online experiences?
- What should you do to get ready?
|
| 9:50 a.m.-10:35 a.m. |
Industry Keynote: LEGO
Conny Kalcher, LEGO, Speaker
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| 10:35 a.m.-11:05 a.m. |
Morning Break In The Technology Showcase
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| 11:05 a.m.-11:35 a.m. |
Guest Executive: Acxiom
Tim Suther, Acxiom, Speaker
Tough Times Don’t Last But Tough Competitors Do
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
|
| 11:05 a.m.-11:35 a.m. |
Guest Executive Forum: EMC Consulting
Paul Dawson, EMC Consulting, Speaker
Total Experience Design: It’s Marketing Jim, But Not As We Know It
- Are the four ‘P’s of marketing now defunct?
- How can modern day marketing be better run within service design, experience design and product design frameworks?
- With customer acquisition down, is there nowhere left to go on margin?
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| 11:35 a.m.-11:40 a.m. |
Changeover Break
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| 11:40 a.m.-12:20 p.m. |
Track Session
Track D: Interactive Marketing: Implementing And Measuring Relevant Digital Strategies
Measuring The ROI Of Online Marketing — The Art Of Attribution
Emily Riley, Vice President, Research Director, Forrester
Track E: Customer Experience: The Future Of Customer Experience: Delight Customers In The Recovering Economy
Using Ethnography To Make Tomorrow’s Multi-Channel Experiences
Jonathan Browne, Senior Analyst, Forrester
Track F: Technology Product Management & Marketing: B2B Social Marketing And Sales Enablement
Case Study Panel: From Market Strategy To Customer Commitment
Paul Clark, VP of Marketing, SAP BusinessObjects
Holger Kisker, Ph.D., Principal Analyst, Forrester
Peter O'Neill, Vice President, Principal Analyst, Forrester
Barclay Rae, Director Global Services, Axios Systems
James Stevenson, General Manager, Citrix Systems
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| 12:20 p.m.-12:25 p.m. |
Changeover Break
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| 12:25 p.m.-1:05 p.m. |
Track Session
Track D: Interactive Marketing: Implementing And Measuring Relevant Digital Strategies
The Analog Groundswell: Using Social Media To Drive Offline Influence
Nate Elliott, Vice President, Principal Analyst, Forrester
Track E: Customer Experience: The Future Of Customer Experience: Delight Customers In The Recovering Economy
Building Customer Loyalty With Every Interaction
Sue Wilmot, Head of Customer Strategy Delivery, Orange (UK)
Track F: Technology Product Management & Marketing: B2B Social Marketing And Sales Enablement
Community Marketing: Embedding Social Media Into B2B Marketing
Peter Burris, VP-Research Director, Digital Products, Forrester
|
| 1:05 p.m.-2:05 p.m. |
Lunch In Restaurant And Dessert In The Technology Showcase
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| 2:05 p.m.-2:45 p.m. |
Track Session
Track D: Interactive Marketing: Implementing And Measuring Relevant Digital Strategies
Toyota Uses Social Media to Launch the New iQ On A Tight Budget
Track E: Customer Experience: The Future Of Customer Experience: Delight Customers In The Recovering Economy
Finding Money For Web Experience Work In A Tough Economy
Megan Burns, Principal Analyst, Forrester
Track F: Technology Product Management & Marketing: B2B Social Marketing And Sales Enablement
Use the Internet and Web 2.0 to Glean True Market Intelligence
Brad Bortner, Vice President, Tech Industry Strategy & Customer Insight, Forrester
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| 2:45 p.m.-2:50 p.m. |
Changeover Break
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| 2:50 p.m.-3:30 p.m. |
Track Session
Track D: Interactive Marketing: Implementing And Measuring Relevant Digital Strategies
Social Media Measurement Realities
Nate Elliott, Vice President, Principal Analyst, Forrester
Track E: Customer Experience: The Future Of Customer Experience: Delight Customers In The Recovering Economy
Taking Control Of Call Quality In Your Contact Center
Mike Cripps, Customer Experience Manager, Service Operations, Capital One Financial Services Inc.
Track F: Technology Product Management & Marketing: B2B Social Marketing And Sales Enablement
Strategic Sales Enablement: How To Drive Technology Sales Productivity
Scott Santucci, Principal Analyst & Research Director, Forrester
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