Millions of Europeans write blogs, participate in social networks, write and read product reviews online, or post their videos to share with their peers. While trust in established brands and media fades, consumers turn to one another for advice and validation — witness the double-digit growth of social networking sites like Bebo and Blogger. To remain relevant, advertisers and media need to tap into this energy for innovation and communication by integrating the social media with their marketing mix.
At this Forum, industry executives and analysts will share how media, telecom, advertisers, and retailers are successfully shifting their relationship with consumers from push to pull, from advertising to collaboration, and from top-down to bottom-up.
Whether you are looking for advice on business, marketing, or product innovation challenges, Consumer Marketing Forum EMEA 2006 will provide specific answers to critical issues confronting consumer-facing companies today. This Event will tackle questions like:
- How are mobile devices and Social Computing — such as blogs, RSS, and social networking — changing consumers' expectations of the digital experience?
- How does the convergence of digital and personal environments — as in the cases of networked homes and socially connected, device-loving teens — change consumers' expectations of brand marketing?
- How should companies use technologies to create emotional connections with consumers?
- Which emerging technologies — interactive TV, video, mobile devices, or behavioral targeting — hold the most promise for creating a more "human" digital experience?
- How do brands stimulate word-of-mouth marketing through entertaining, intuitive, or otherwise "human" experiences?
This year's confirmed industry speakers include:
- Tormod Askildsen, Head Of Community Development, Lego
- Angel Gambino, VP, Commercial, Strategy & New Media, MTV
- Jaime del Valle, Consumer Dialog, Direct Marketing and Digital Marketing Manager, Chevrolet
- Pieter Dorenbosch, Head of Interactive, Mazda Europe
- Jim Scheinman, Vice President, BeBo
- Loic Le Meur, Blogger and Executive VC & Managing Director of Europe, Six Apart
- Spencer Hyman, COO, Last.fm
- Richard Teversham, Director, Platform and Marketing, Xbox
- Pierre Bellanger, CEO, Skyrock
- Georges-Edouard Dias, SVP E-Business, L'Oréal
- Senior-level business and strategy executives who set objectives for driving consumer sales and profitability.
- Ad agencies and marketing services companies that support brands and next-generation experiences.
- Executives who lead digital and traditional user experience initiatives.
- Brand managers, merchandisers, and planning executives charged with understanding the needs and behaviors of their customers.
- Technology executives responsible for integrating channels and systems to better serve consumers.
Feedback From 2005 Attendees
"The conference was one of the best I have been to. All the speakers had gone to some considerable effort and both days flowed well in topic."
Simon Christy, Marketing Manager, Times Online
"The event was excellent; I am still buzzing from the information."
Nas Haque, BT
Why Attend?
Benefit from the Forrester Events difference.
- C-level keynotes from Fortune 1,000 companies.
- Role-based and industry breakout sessions.
- Peer networking with 200 attending executives.
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