Forrester: - Making Leaders Successful Every Day

November 6, 2008

Forrester Analysts
Julie Ask, Vice President and Research Director, JupiterResearch, a Forrester Research company
Charles Golvin, Principal Analyst, Forrester

8:30 a.m.-9:00 a.m.

Breakfast

9:00 a.m.-9:30 a.m.

Introductions And Expectations

9:30 a.m.-10:15 a.m.

Overview: Is The US — And Your Company — Ready For Mobile Marketing?

10:15 a.m.-10:45 a.m.

What Is The Mobile Marketing Vendor Landscape?

10:45 a.m.-11:00 a.m.

Break

11:00 a.m.-12:15 p.m.

Group Discussion: Choosing The Right Mobile Marketing Approach

12:15 p.m.-1:15 p.m.

Lunch

1:15 p.m.-2:15 p.m.

Mobile Campaigns: The Good, The Bad, And The Ugly

2:15 p.m.-2:30 p.m.

Break

2:30 p.m.-3:30 p.m.

Exercise: Designing And Evaluating Mobile Campaigns

3:30 p.m.-4:00 p.m.

What Does The Future Hold For Mobile Marketing?

4:00 p.m.-4:30 p.m.

Wrap-Up