Forrester: - Making Leaders Successful Every Day

August 5, 2008

Analyst Presenters
Lisa Bradner, Principal Analyst, Forrester
Cindy Commander, null, Forrester

8:30 a.m.-9:00 a.m.

Breakfast Reception and Introductions

9:00 a.m.-9:30 a.m.

The Evolving Role Of The CMO

9:00 a.m.-12:30 p.m.

Morning Strategy: Keeping Marketing Relevant

9:30 a.m.-9:45 a.m.

Exercise: The Marketing Of Marketing

9:45 a.m.-10:30 a.m.

Reinventing The Marketing Team

10:30 a.m.-10:45 a.m.

Break

10:45 a.m.-11:30 a.m.

Building Relationships With Key Internal Partners

11:30 a.m.-12:30 p.m.

Measurement And Metrics

12:30 p.m.-1:30 p.m.

Lunch

1:30 p.m.-5:00 p.m.

Afternoon Strategy: Taking Marketing Into The Future

1:30 p.m.-2:15 p.m.

Digital Strategy: New Channels And Tools For Marketers

2:15 p.m.-2:45 p.m.

Exercise: Building A Digital Marketing Strategy

2:45 p.m.-3:30 p.m.

Connected Agency: Transforming Your Agency Relationships

3:30 p.m.-3:45 p.m.

Break

3:45 p.m.-4:45 p.m.

Balancing The Marketing Funnel

4:45 p.m.-5:00 p.m.

Exercise