Navigation for this event
Event Overview
CANCELLED
Technology has changed the role of marketing through media fragmentation, channel innovation, and by driving new customer behaviors. At the same time, marketers desire greater respect and a more strategic place in the organization. Marketers need a new ¿marketing tool kit¿ to successfully lead today¿s marketing organization. This workshop will make leaders successful by building an understanding of the strategies and tactics that must be utilized in order to drive greater marketing relevance, engage customers, and drive sales for the organization.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
Who Should Attend?
CMOs and staff, directors of marketing, and those aspiring to be a chief marketing officer
Why Attend?
In this workshop, Forrester analysts will review:
- The evolving role of the CMO
- Strategies for reinventing the marketing organization and tactics for developing the next generation of marketing talent
- Best practices for building strong internal relationships across functions, including IT and sales
- Traditional and new measurement techniques to help marketers manage their marketing budgets and show the value of marketing
- Key channels and tools for marketers to build a digital marketing strategy
- The future of agency relationships
- Recommendations and steps for engaging customers and balancing acquisition and loyalty marketing programs
