Forrester: - Making Leaders Successful Every Day

April 8, 2008

7:30 a.m.-8:30 a.m.

Registration And Continental Breakfast

8:30 a.m.-8:45 a.m.

Setting The Stage
Harley Manning, Vice President, Research Director, Forrester

8:45 a.m.-9:30 a.m.

Engagement: A New Approach To Understanding Your Customers
Brian Haven, null, Forrester

9:30 a.m.-10:15 a.m.

Tapping Agencies' Evolving Marketing Capabilities
Casey C. Jones, Vice President, Global Marketing, Dell

9:30 a.m.-5:30 p.m.

One-on-One Meetings with Forrester Analysts

10:15 a.m.-11:00 a.m.

Networking Break In The Technology Showcase

11:00 a.m.-11:40 a.m.

Moving Beyond Marketing To Engagement
Gary Skidmore, Corporate Officer and President, Harte-Hanks

11:40 a.m.-12:20 p.m.

Creating Brand Advocates at Nike¿s Jordan Brand
Emmanuel Brown, Director of Digital and Content, Nike's Jordan Brand

12:20 p.m.-1:35 p.m.

Lunch In The Technology Showcase

1:35 p.m.-2:15 p.m.

Track Sessions

2:15 p.m.-2:25 p.m.

Intermission

2:25 p.m.-2:55 p.m.

Guest Executive Forum With Aprimo -- Leading Innovation: How A 3-D Design Software Company Added A Fourth Dimension Of Marketin
Michael Emerson, Chief Marketing Officer, Aprimo
Jennifer Merkle, Senior Manager, Field Marketing Operations, Autodesk

2:25 p.m.-2:55 p.m.

Guest Executive Forum With Organic -- Realizing Your Return On Empathy (ROE)
Steve Kerho, Vice President of Analytics, Media & Marketing Optimization, Organic
Mark Kingdon, CEO, Organic

2:25 p.m.-2:55 p.m.

Guest Executive Forum With Responsys -- Marketing Beyond The Status Quo
Elana Anderson, Strategy Consultant, NxtERA Marketing
Randy Cuff, Director, CRM Development, Intrawest Corporation
Scott Olrich, Chief Marketing Officer, Responsys

2:25 p.m.-2:55 p.m.

Guest Executive Forum With [x+1] -- Personalization Best Practices
Jason Shulman, Chief Revenue Officer, [x+1]

2:55 p.m.-3:40 p.m.

Networking Break In The Technology Showcase

3:40 p.m.-4:20 p.m.

Track Sessions

4:20 p.m.-4:30 p.m.

Intermission

4:30 p.m.-5:10 p.m.

Community: Engaging 130 Million Customers
Cathy Halligan, Chief Marketing Officer, Walmart.com, Wal-Mart

5:10 p.m.-5:50 p.m.

The Four Pleasures: A Framework For Customer Engagement
Patrick W. Jordan, Author, How To Make Brilliant Stuff People Love,  

5:50 p.m.-6:00 p.m.

Day One Wrap-Up
Harley Manning, Vice President, Research Director, Forrester

6:00 p.m.-7:00 p.m.

Networking Reception In The Technology Showcase

7:00 p.m.-9:00 p.m.

Special Event Sponsored By Acxiom