Forrester's Marketing Forum 2008

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Sponsors

Invitations to sponsor or exhibit are extended to a group of innovative vendors with products and services pertinent to the Event theme. The following is a list of this Event's sponsors.

For information on the various sponsorship opportunities or to customize the sponsorship opportunity to meet your goals and objectives, contact Adrienne O'Keeffe or Meredith Norton at sponsorships@forrester.com.

Platinum Sponsors

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www.harte-hanks.com

At Harte-Hanks, we know effective direct marketing takes insight into customer and marketplace data, people with passion to pull out all the stops, and a focus on business-changing results. We harness the power of interactive and social media to create innovative marketing programs. With more than 40 offices worldwide, Harte-Hanks is never far from reaching the customers you need with the direct marketing services to help you engage them.

Gold Sponsors

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www.xplusone.com

[x+1] provides predictive marketing solutions that equip online marketers with real-time, automated decision-making to lift conversion rates in media and onsite. [x+1]¿s solutions, site+1 and media+1, remove the complexity in digital marketing and drive a greater return on marketing investments. Top companies in Financial Services, Telecommunications, Travel and Automotive have significantly increased message relevance, customer response and marketing ROI by using [x+1]. Our solutions are powered by our patented technology: the Predictive Optimization Engine (POE¿).

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www.aprimo.com

Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events for clients including: Adobe, Bank of America, Honda, Wal-Mart, and Warner Bros.

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www.organic.com

Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships for clients such as Chrysler, Bank of America, GeekSquad and Martha Stewart Living Omnimedia. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, Toronto, and Chicago. Advertising Age named Organic a top ten interactive agency.

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www.responsys.com

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.  The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing

Silver Sponsors

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www.acxiom.com

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific.

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www.allantgroup.com

Allant is a leading Marketing Service Provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals.

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www.alterian.com

The Alterian Integrated Marketing Platform allows organizations to create relevant, effective and engaging experiences with their audience, helping build value and reinforce commitment to their brand. Alterian’s unprecedented integration of analytics, content and execution through its industry leading tools enables companies to build integrated communication strategies as they market to the individual.

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www.autonomy.com/interwoven

Autonomy Interwoven delivers the most comprehensive suite of marketing optimization and customer interaction solutions. Our unique Meaning Based Marketing approach produces highly personalized and profitable customer experience across all channels of communications. The world's leading corporate websites, media and ecommerce sites, including 9 of the top 10 brands, rely on Autonomy Interwoven.

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www.blastradius.com

Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive marketing and toward strategies that engage consumers and create open brands. With offices across Europe and North America, Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, Nintendo, Nokia, Roxy and BMW. Blast Radius is a proud member of the Wunderman Network and WPP Group.

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www.cp-pm.com

ChoicePoint Precision Marketing (CPPM), a ChoicePoint (NYSE: CPS) business is a database marketing solutions business specializing in the insurance and financial services industries. CPPM helps businesses acquire and grow customer relationships through direct marketing programs that integrate data, advanced analytics, creative strategy and scalable technologies.

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www.experianmarketingservices.com

Experian Marketing Services enable our clients to profitably acquire, retain and grow their customer relationships. By helping clients gain a deeper understanding of their customers, execute the most effective communication strategy and measure the impact of marketing across their enterprise, we support decisions that improve marketing return on investment.

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www.firstdata.com

First Data provides credit, debit, private-label, smart and stored-value card issuing and merchant transaction processing services; Internet commerce solutions; and check guarantee and verification services. The company¿s STAR® Network offers PIN-secured debit access at more than 2 million ATM and retail locations nationwide.

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www.ibm.com

IBM is aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology and business solutions to help solve its clients' most intractable business and competitive problems.

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www.icrossing.com

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. iCrossing’s client base includes such recognized brands as Epson, Office Depot, Toyota and Travelocity. The company has 550 employees in 12 offices in the U.S. and Europe.

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www.impaqt.com

IMPAQT has redefined how companies succeed in their online efforts. Its Search Marketing tools and services include customizable applications, extensive campaign management experience, proprietary research and metrics providing performance indicators for search visibility, competitive analysis and forecasting. The company currently services Fortune 1000 corporations with data intensive Search Marketing needs.

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www.infousa.com/nad

infoUSA National Accounts helps sales and marketing achieve results. Our clients leverage our solutions and expertise to reach the right decision makers, generate high quality sales leads and strengthen their relationships with customers. We are the leading provider of direct response solutions for both B2B and B2C marketers.

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www.inQ.com

inQ is unique in combining its chat technology delivered as an ASP, its own expert chat agents, and a pay-for-performance business model. Together, they ensure inQ stays focused on its mission: deliver revenue to its clients.

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www.iPerceptions.com

iPerceptions Inc., is the leading web focused customer satisfaction and experience research provider. Its webValidator Continuous Listening solution and iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction, purchase intent, customer loyalty and the likelihood customers will refer friends and associates to the site.

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www.iprospect.com

iProspect, the Original® Search Engine Marketing Firm, helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising, online display advertising, shopping feed management, search leveraged public relations, global search engine marketing, Web analytics/attribution modeling, reputation management, and other services.

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www.lyris.com

Lyris, Inc. offers marketers an integrated technology platform through its Lyris HQ product powered by EmailLabs, ClickTracks, BidHero, Hot Banana and EmailAdvisor. These tools provide a suite of applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns.

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www.merkleinc.com

Merkle is one of the nation's largest providers of data-driven marketing solutions that enable large national organizations to maximize the results from their marketing investment. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, and marketing technology solutions to Fortune 1,000 companies and leading nonprofit organizations.

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www.ntara.com

n-tara interactive creates connections. Our engaging interactive experiences connect buyers with brands while shortening sales cycles, increasing revenue and reducing costs. Specializing in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics, our approach is grounded in research, exceptional user experiences, and the discovery of critical customer insight.

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www.omniture.com

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software enables customers to capture, store and analyze information generated by their Web sites to gain critical business insights into the performance and efficiency of marketing and sales initiatives.

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www.opinionresearch.com

Opinion Research Corporation helps clients worldwide grow their businesses through action-oriented research and intelligence in the areas of Customer Experience & Strategies, Employee Engagement, Corporate Branding & Reputation and Market Planning & Development. Our clients are concentrated in Financial Services, Information Technology and Telecom, Healthcare/Life Sciences and Public Services.

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www.sapient.com

Sapient Interactive is the largest independent interactive agency in the world. No one helps the biggest brands attract, cross-sell and keep more customers than Sapient. We deliver better-than-expected returns via our award-wining international creative talent. Our intuitive technology pinpoints customer activity online and our unique, agile approach maximizes media spending.

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www.sas.com/solutions/crm/tour/itour.html

SAS is the leader in business analytics and the largest independent business intelligence vendor. SAS® Customer Intelligence provides a comprehensive suite of analytic marketing solutions that enables marketers to plan, prioritize and optimize communications to maximize profits. Used at over 45,000 sites, SAS helps customers improve performance by making better decisions faster.

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www.teradata.com

Teradata is the acknowledged global leader in data warehouse innovation and analytical solution development. Every day we raise our customers’ intelligence to higher levels, making them more focused and competitive by gathering enterprise information and extracting actionable insight. Teradata elevates enterprise intelligence by giving every decision maker the insight required for smarter, faster decisions. We add value and reveal opportunity across more dimensions than any competing solution.

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www.unica.com

Unica is the recognized leader in marketing software solutions. Its advanced set of enterprise marketing management and on-demand marketing solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.

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www.yesmail.com

Yesmail is an industry-leading provider of emarketing solutions. Built on a solid core of innovative technology, Yesmail boasts a complete portfolio in email marketing solutions for businesses of all sizes, including, Yesmail Enterprise, Yesmail Express, Yesmail Direct, Yesmail Media and Yesmail Data Boost. For more information visit www.yesmail.com.

Partners

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1to1media.com

1to1 Media, a division of Peppers & Rogers Group, is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on customer strategy. Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore best practices and trends from companies that use customer initiatives to drive bottom-line impact.

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www.womma.org

WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
• Protecting consumers and the industry with strong ethical guidelines
• Promoting word of mouth as an effective marketing tool
• Setting standards to encourage its use

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