|
Financial Services Forum Attendees: Log in here to download available presentations and speech summaries, review your Event agenda and complete an online Event evaluation form.
To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed.
Forrester's 2008 Financial Services Forum shows marketing and strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.
Learn how to:
- Raise the visibility of customer experience across the company. Get the concept of Experience-Based Differentiation on executive agendas and budgets.
- Engage employees in delivering great customer experiences.
- Exploit the value of the chief customer experience officer. Enable the CC/EO to be a change agent and customer advocate instead of an isolated task owner.
- Use the voice of the customer to drive continuous improvement. Develop a systematic approach for incorporating customer feedback in all forms, from Web reviews to retail interactions.
 Podcast: Financial Services Forum 2008 Preview
Forum co-hosts Harley Manning and Bill Doyle discuss the many ways financial services firms measure the quality of the customer experience. (Total running time: 11:28)
Who Should Attend?
This Forum is designed for the following roles:
- Customer Experience professional
- eBusiness, Channel & Product Marketing professional
- Interactive Marketing professional
- Marketing Leadership professional
- Market Research professional
Why Attend?
- The quality of the Forrester keynotes — Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors
- Exclusive audiences — Forrester Forum attendees include executives from the highest organizational levels
- Integration of organizational, technological, and business issues — Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them
- One-on-ones with Forrester analysts — Speak one-on-one with Forrester analysts about winning business from today’s financial services consumer
Attend A Post-Forum Workshop!
The Essentials Of Direct And Database Marketing
June 25, 2008
Suresh Vittal, Senior Analyst
Dave Frankland, Senior Analyst
Discounted rate of $1,500 for paying Finance Forum 2008 attendees ($2,500 regular rate). Register online or call +1 888.343.6786.
Building The Next Generation Financial Services Web Site
June 25, 2008
Brad Strothkamp, Principal Analyst
Catherine Graeber, Vice President, Principal Analyst
Discounted rate of $1,500 for paying Finance Forum 2008 attendees ($2,500 regular rate). Register online or call +1 888.343.6786.
|
