Forrester: - Making Leaders Successful Every Day

June 25, 2008

Analyst Presenters
Dave Frankland, Principal Analyst, Forrester
Craig Menzies, null, Forrester

8:30 a.m.-9:00 a.m.

Breakfast Reception

9:00 a.m.-9:15 a.m.

Welcome And Introductions

9:15 a.m.-10:00 a.m.

An Introduction To Direct Marketing

10:00 a.m.-10:45 a.m.

Trends And Challenges In Direct And Database Marketing

10:45 a.m.-11:00 a.m.

Break

11:00 a.m.-12:00 p.m.

Developing Your Data Assets

12:00 p.m.-1:00 p.m.

Lunch

1:00 p.m.-2:00 p.m.

Understanding The Options For Direct Marketing Support

2:00 p.m.-2:30 p.m.

Exercise

2:30 p.m.-2:45 p.m.

Break

2:45 p.m.-3:30 p.m.

Evaluating Your Technology Options

3:30 p.m.-4:15 p.m.

Evaluating Your Service Provider Options

4:15 p.m.-4:45 p.m.

Panel Discussion

4:45 p.m.-5:00 p.m.

Wrap-Up