Forrester: - Making Leaders Successful Every Day

November 3, 2009

The Road Map For Email Marketing Success
David Daniels, Vice President, Principal Analyst, Forrester

8:30 a.m.-9:00 a.m.

Breakfast Reception

9:00 a.m.-9:30 a.m.

Introduction And Expectations

9:30 a.m.-10:15 a.m.

Why And When Email Works

10:15 a.m.-11:00 a.m.

The Art And Science Of Name Acquisition

11:00 a.m.-11:15 a.m.

Break

11:15 a.m.-12:15 p.m.

Designing Compelling Campaigns

12:15 p.m.-1:00 p.m.

Lunch

1:00 p.m.-2:15 p.m.

Group Exercise: Improving Email Effectiveness

2:15 p.m.-2:45 p.m.

Getting Email Delivered

2:45 p.m.-3:15 p.m.

Measuring Your Email Results

3:15 p.m.-3:30 p.m.

Break

3:30 p.m.-4:30 p.m.

Exploring Emerging Email Marketing Trends

4:30 p.m.-4:45 p.m.

Wrap-Up