Forrester: - Making Leaders Successful Every Day

December 3, 2008

Persona Creation
Moira Dorsey, Vice President, Research Director, Forrester
Vidya Drego, Senior Analyst, Forrester

8:30 a.m.-9:00 a.m.

Breakfast Reception

9:00 a.m.-9:15 a.m.

Introduction And Expectations

9:15 a.m.-10:15 a.m.

Why Personas Are Key To Design Success

10:15 a.m.-10:30 a.m.

Break

10:30 a.m.-11:15 a.m.

Exercise 1: How To Spot A Great Persona

11:15 a.m.-12:15 p.m.

Exercise 2: Watching Field Interviews

12:15 p.m.-1:00 p.m.

Lunch

1:00 p.m.-2:30 p.m.

Exercise 2: Continued

2:30 p.m.-2:45 p.m.

Break

2:45 p.m.-4:30 p.m.

Exercise 3: Analyzing Interview Results

6:00 p.m.-8:00 p.m.

Dinner Reception