Forrester: - Making Leaders Successful Every Day

September 22, 2009

Social Computing: Tapping Into The Power Of Connected Customers
Sean Corcoran, Analyst, Forrester
Emily Riley, Senior Analyst, Forrester

8:30 a.m.-9:00 a.m.

Breakfast Reception

9:00 a.m.-9:15 a.m.

Introduction And Expectations

9:15 a.m.-10:15 a.m.

Introduction To Social Computing And The Groundswell

10:15 a.m.-10:30 a.m.

Break

10:30 a.m.-11:00 a.m.

Listening To Your Customers

11:00 a.m.-12:00 a.m.

Talking With Your Customers

12:00 p.m.-12:45 p.m.

Lunch

12:45 p.m.-1:30 p.m.

Exercise: Plan And Create A Blog

1:30 p.m.-1:45 p.m.

Break

1:45 p.m.-2:15 p.m.

Energizing Your Customers

2:15 p.m.-2:45 p.m.

Helping Your Customers Support Each Other

2:45 p.m.-3:15 p.m.

Embracing Your Customers To Drive Innovation

3:15 p.m.-3:30 p.m.

Break

3:30 p.m.-4:00 p.m.

Creating Your Social Computing Strategy

4:00 p.m.-5:00 p.m.

Exercise: Creating Your Social Strategy