April 23, 2009 |
7:30 a.m.-8:30 a.m. |
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Registration And Continental Breakfast
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8:30 a.m.-8:40 a.m. |
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Welcome And Setting The Stage
Christine Overby, Vice President, Research Director, Forrester
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8:40 a.m.-9:20 a.m. |
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Transform Marketing Through Interactive Channels
Shar VanBoskirk, Vice President/Principal Analyst, Forrester
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9:20 a.m.-10:00 a.m. |
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How Taking A Risk Can Make Marketing The Hero
Rita Bargerhuff, Vice President of Marketing, 7-Eleven
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9:30 a.m.-5:00 p.m. |
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One-On-One Meetings With Forrester Analysts
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10:00 a.m.-10:45 a.m. |
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Morning Networking Break In The Technology Showcase
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10:45 a.m.-11:25 a.m. |
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Be Ready For Anything: Essential Strategies For Thriving In A Down Economy
Michele Fitzpatrick, Senior Vice President, Harte-Hanks
Erica Thompson, Vice President of CRM & Internet Strategy, PetSmart
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11:25 a.m.-12:05 p.m. |
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Marketing Smoothly Amid Economic Turbulence: Insights From JetBlue
Marty St. George, Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways
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12:05 p.m.-1:20 p.m. |
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Lunch And Dessert In The Technology Showcase
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1:20 p.m.-2:00 p.m. |
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Staying The Course In A Turbulent Economy: A Look At AT&T’s Marketing Strategy In Uncertain Times
David Christopher, Chief Marketing Officer, AT&T Mobility & Consumer Markets, AT&T
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2:00 p.m.-2:10 p.m. |
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Intermission
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2:10 p.m.-2:55 p.m. |
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Track Sessions
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2:55 p.m.-3:05 p.m. |
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Intermission
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3:05 p.m.-3:35 p.m. |
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Guest Executive Forum With Responsys -- Your Customers are Changing. So Should Your Campaign Management Solution
Scott Olrich, Chief Marketing Officer, Responsys
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3:05 p.m.-3:35 p.m. |
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Guest Executive Forum With [x+1]
John Nardone, Chairman and CEO, [x+1]
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3:05 p.m.-3:35 p.m. |
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Guest Executive Forum With Organic -- EQ + IQ: The Formula For Balancing Creative And Analytics
Conor Brady, Vice President, Creative , Organic
Steve Kerho, Vice President of Analytics, Media & Marketing Optimization, Organic
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3:05 p.m.-3:35 p.m. |
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Guest Executive Forum With Aprimo -- Speeding Up During A Slowdown: A Self-Funding Approach To Marketing Capability Investment
Scott Klinger, Executive Vice President, Marketing and eCommerce, Allconnect
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3:35 p.m.-4:20 p.m. |
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Afternoon Networking Break In The Technology Showcase
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4:20 p.m.-5:05 p.m. |
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Track Sessions
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5:05 p.m.-5:15 p.m. |
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Intermission
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5:15 p.m.-5:55 p.m. |
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The Future Of Media: A Panel Discussion
David Card, Vice President, Principal Analyst, Forrester
Greg Clayman, Executive Vice President of Digital Distribution & Business Development, MTV Networks
Annis Lyles, Vice President, Media and Interactive, Coca-Cola North America
David Verklin, Chief Executive Officer, Canoe Ventures
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5:55 p.m.-6:00 p.m. |
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Day One Closing Remarks
Christine Overby, Vice President, Research Director, Forrester
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6:00 p.m.-7:30 p.m. |
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Networking Reception Sponsored By imc2
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