Forrester's Marketing Forum 2009

Navigation for this event

Sponsors

Platinum Sponsors

logo

www.harte-hanks.com

At Harte-Hanks, we know effective direct marketing takes insight into customer and marketplace data, people with passion to pull out all the stops, and a focus on business-changing results. We harness the power of interactive and social media to create innovative marketing programs. With more than 40 offices worldwide, Harte-Hanks is never far from reaching the customers you need with the direct marketing services to help you engage them.

Gold Sponsors

logo

www.aprimo.com

Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events for clients including: Adobe, Bank of America, Honda, Wal-Mart, and Warner Bros.

logo

www.blastradius.com

Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive marketing and toward strategies that engage consumers and create open brands. With offices across Europe and North America, Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, Nintendo, Nokia, Roxy and BMW. Blast Radius is a proud member of the Wunderman Network and WPP Group.

logo

www.experianmarketingservices.com

Experian Marketing Services enable our clients to profitably acquire, retain and grow their customer relationships. By helping clients gain a deeper understanding of their customers, execute the most effective communication strategy and measure the impact of marketing across their enterprise, we support decisions that improve marketing return on investment.

logo

www.merkleinc.com

Merkle is one of the nation's largest providers of data-driven marketing solutions that enable large national organizations to maximize the results from their marketing investment. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, and marketing technology solutions to Fortune 1,000 companies and leading nonprofit organizations.

logo

www.organic.com

Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships for clients such as Chrysler, Bank of America, GeekSquad and Martha Stewart Living Omnimedia. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, Toronto, and Chicago. Advertising Age named Organic a top ten interactive agency.

logo

www.responsys.com

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.  The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing

logo

www.xplusone.com

[x+1] provides predictive marketing solutions that equip online marketers with real-time, automated decision-making to lift conversion rates in media and onsite. [x+1]¿s solutions, site+1 and media+1, remove the complexity in digital marketing and drive a greater return on marketing investments. Top companies in Financial Services, Telecommunications, Travel and Automotive have significantly increased message relevance, customer response and marketing ROI by using [x+1]. Our solutions are powered by our patented technology: the Predictive Optimization Engine (POE¿).

Silver Sponsors

logo

www.acxiom.com

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific.

logo

www.allantgroup.com

Allant is a leading Marketing Service Provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals.

logo

www.alterian.com

The Alterian Integrated Marketing Platform allows organizations to create relevant, effective and engaging experiences with their audience, helping build value and reinforce commitment to their brand. Alterian’s unprecedented integration of analytics, content and execution through its industry leading tools enables companies to build integrated communication strategies as they market to the individual.

logo

www.coremetrics.com

Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online business sites globally use Coremetrics¿ Software as a Service (SaaS).

logo

www.covario.com

Covario, Inc. is the leader in paid and organic search services and solutions. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages.  

logo

www.effectiveui.com

EffectiveUI is a user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. From strategy and conception, to development and execution, EffectiveUI's user-focused applications strengthen the connection between people and technology to produce engaging experiences that exceed expectations and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations including eBay, GE Health, NBC Universal, Viacom and Discovery Channel, and is an Adobe Club 6 Partner and a member of Microsoft's Global 20.

logo

www.eloqua.com

Eloqua is the global leading provider of demand generation applications and best-practice expertise for 10,000 users and 500+ customers. Marketers rely on Eloqua to integrate their key marketing and lead management processes and read their buyers' "Digital Body Language", improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process.

logo

www.equifax.com

Equifax Technology Services has grown into the leading provider of information that is fueled by technology and analytics. We are a leading strategic advisor on credit applications, consumer loan originations, credit line assignments and more. In fact, 30 of the top 50 banks as ranked by American Banker use our technology-driven decisioning platforms to reduce costs, identify new revenue opportunities and achieve greater return on investment.

logo

www.icrossing.com

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. iCrossing’s client base includes such recognized brands as Epson, Office Depot, Toyota and Travelocity. The company has 550 employees in 12 offices in the U.S. and Europe.

logo

www.impaqt.com

IMPAQT has redefined how companies succeed in their online efforts. Its Search Marketing tools and services include customizable applications, extensive campaign management experience, proprietary research and metrics providing performance indicators for search visibility, competitive analysis and forecasting. The company currently services Fortune 1000 corporations with data intensive Search Marketing needs.

logo

www.infousa.com/nad

infoUSA National Accounts helps sales and marketing achieve results. Our clients leverage our solutions and expertise to reach the right decision makers, generate high quality sales leads and strengthen their relationships with customers. We are the leading provider of direct response solutions for both B2B and B2C marketers.

logo

www.iprospect.com

iProspect, the Original® Search Engine Marketing Firm, helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising, online display advertising, shopping feed management, search leveraged public relations, global search engine marketing, Web analytics/attribution modeling, reputation management, and other services.

logo

www.knotice.com

Knotice maximizes the ROI of direct digital marketing with its on-demand software, Concentri®, delivering targeted marketing communications addressed to individuals through the primary digital channels of mobile, Web, and email.

logo

www.lyris.com

Lyris, Inc. offers marketers an integrated technology platform through its Lyris HQ product powered by EmailLabs, ClickTracks, BidHero, Hot Banana and EmailAdvisor. These tools provide a suite of applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns.

logo

www.ntara.com

n-tara interactive creates connections. Our engaging interactive experiences connect buyers with brands while shortening sales cycles, increasing revenue and reducing costs. Specializing in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics, our approach is grounded in research, exceptional user experiences, and the discovery of critical customer insight.

logo

www.neolane.com

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers manage campaigns, resources, data and analytics from a single platform to improve effectiveness and ROI.

logo

www.omniture.com

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software enables customers to capture, store and analyze information generated by their Web sites to gain critical business insights into the performance and efficiency of marketing and sales initiatives.

logo

www.opinionresearch.com

Opinion Research Corporation helps clients worldwide grow their businesses through action-oriented research and intelligence in the areas of Customer Experience & Strategies, Employee Engagement, Corporate Branding & Reputation and Market Planning & Development. Our clients are concentrated in Financial Services, Information Technology and Telecom, Healthcare/Life Sciences and Public Services.

logo

www.quaero.com

Quaero, a CSG Solution, uses customer intelligence to help clients shift from traditional campaign-driven marketing to real-time, multichannel customer interaction. Quaero experts blend strategy and analytics with performance management and technology to establish dialogues that improve the customer experience while increasing overall customer value. 

logo

www.sapient.com

Sapient Interactive is the largest independent interactive agency in the world. No one helps the biggest brands attract, cross-sell and keep more customers than Sapient. We deliver better-than-expected returns via our award-wining international creative talent. Our intuitive technology pinpoints customer activity online and our unique, agile approach maximizes media spending.

logo

www.sitecore.net

Sitecore’s Web Content Management (CMS) and Online Marketing Solutions enable companies to deliver compelling web experiences.  Sitecore’s mix of powerful marketing and business features, rich development support and scalability make it the ideal solution for leading websites.  Over  1,700 organizations worldwide run over 22,000 websites using Sitecore CMS.

logo

www.targetbase.com

Targetbase achieves superior marketing results by focusing on the customers our clients have a right to win. We manage real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, we put customers first.

logo

www.teradata.com

Teradata is the acknowledged global leader in data warehouse innovation and analytical solution development. Every day we raise our customers’ intelligence to higher levels, making them more focused and competitive by gathering enterprise information and extracting actionable insight. Teradata elevates enterprise intelligence by giving every decision maker the insight required for smarter, faster decisions. We add value and reveal opportunity across more dimensions than any competing solution.

logo

www.feedroom.com

The FeedRoom is a pioneer in online video, and a market leader in live video and rich media asset management. We provide flexible solutions that optimize business and marketing communications for industry-leading organizations such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and Walmart. These companies rely on The FeedRoom¿s industry expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently.

logo

www.unica.com

Unica is the recognized leader in marketing software solutions. Its advanced set of enterprise marketing management and on-demand marketing solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.

logo

www.vignette.com

Vignette Corporation is the leading provider of customer-driven Internet applications. Vignette's products allow businesses to create and extend relationships with prospects and customers and to facilitate high-volume transaction exchanges with suppliers and partners, all of which enhances customer satisfaction. Vignette powers more than 1,250 leading e-businesses. Headquartered in Austin, Texas, Vignette has offices located throughout the Americas, Europe, Asia and in Australia.

logo

www.yesmail.com

Yesmail is an industry-leading provider of emarketing solutions. Built on a solid core of innovative technology, Yesmail boasts a complete portfolio in email marketing solutions for businesses of all sizes, including, Yesmail Enterprise, Yesmail Express, Yesmail Direct, Yesmail Media and Yesmail Data Boost. For more information visit www.yesmail.com.

Event Information

Download

Download PDF Event Brochure »

Download PDF Event Agenda »

Tell a friend/colleague about this event »

Contact Events to learn more »

Or call
 +1 888/343-6786
 +1 617/613-5905