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Event Overview

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Everyone wants to be Lean these days, whether it’s when stepping off a scale in the morning or when reviewing the cost of running a successful business. Lean IT is a business and technology imperative for increasing value and reducing waste in the delivery of business processes and systems. But how can you become Lean in a myriad of existing complex system portfolios, processes, and sourcing models?

The truth is, you must embrace Lean from three perspectives — people, process, and technology — and put everything in the context of your business and systems environment. Lean is a way of thinking and working that enables application development and delivery professionals, business process experts, and information and knowledge managers to work closely with the business to more rapidly assemble solutions that deliver, just in time, the needed capabilities, information, and insights. It’s the right way to deliver Agile, fit-to-purpose, efficient solutions, and it’s a big change from how the business and IT typically work together today.

Today’s reality is forcing these issues:

• Business innovation is hard to enable. To survive is to innovate, but building environments that foster innovation requires radical changes to traditional business and engineering structures — moving from traditional approaches that focus on efficiency and throughput to ones that encourage collaboration and partnership.
• Bloatware reigns. Whether it’s excessive weight and complexity in applications, processes, or information management, the bloated solutions that we use today often hinder business results. Most enterprises suffer from overweight application and information infrastructure and overly complex processes that are hard to change and only loosely linked to today’s top business concerns.
• Fit-to-purpose is the new mantra. Becoming Lean is the antidote to the bloatware problem, but Lean is more than a software development or process improvement methodology. The trend toward Lean has been building for years, but a global recession has accelerated that momentum.

By embracing Lean now, you’ll be well-positioned to tap into technology solutions that propel the business forward when the economy rebounds. In fact, embracing Lean is a critical imperative for helping your organization move toward business technology — where business and IT work seamlessly together to drive the business to new levels of competitiveness. Whether you’re focused on Lean/Agile business process management, sustainability, just-in-time information, collaboration and Social Computing, the use of lighter-weight programming models and runtime environments, innovative uses of open source or SaaS, or Agile development, you need to be prepared.

Lean thinking and Lean practices must affect the choices you make as a business technology leader, and help determine the best tools for your people, and help implement Agile processes streamlined to best run your business. Forrester’s Business Technology Forum 2009 will help you weather today’s economic storm more effectively and, more importantly, be positioned for success when the economy turns around.

Who Should Attend?

Forrester's Business Technology Forum 2009 examines a critical issue at the intersection of business and information technology. This year's theme, becoming Lean, will draw active participation from leading executives in the following roles:

• CIOs
• Application Development & Program Management professionals
• Information & Knowledge Management professionals
• Business Process & Applications professionals
• Enterprise Architecture professionals

Interested in attending? Download a letter to request approval from your manager. [Word document]

Why Attend?

The benefits of attending:

• One-On-One Meetings with more than 35 Forrester analysts
• Compelling keynotes from today's leading executives and IT leaders
• Case studies showcasing early adopters' successes and lessons learned
• In-depth breakout sessions designed for your role
• Peer networking sessions with more than 400 attendees
• Best practices and timely case studies from senior technology leaders
• Insight into technology solutions from leading technology vendors

Bundled Event Pricing

Bundled pricing applies when your company registers for Services & Sourcing Forum 2009 and Business Technology Forum 2009 at the same time. Pricing below is for attendance at both events. Attendance may be shared by no more than two attendees from the same company, one per event.

Clients: $2995
Nonclients: $3295
Government, nonprofit, and educational institutions: $2895

Email events@forrester.com or call +1 888.343.6786 to register. Offer applies to new registrations only and cannot be combined with other offers, such as Early Bird, Super Early Bird, or "4 for 3" pricing.

Returning Attendee Discount

Attendees from Technology Leadership Forum 2007 and Business & Technology Leadership Forum 2008: Save $400 off regular pricing when you register by August 21, 2009. Discount is non-transferable and applies to new registrations only. Cannot be combined with other offers.