October 27, 2009 |
7:30 a.m.-8:30 a.m. |
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Registration And Continental Breakfast
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8:30 a.m.-8:50 a.m. |
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Welcome And Setting the Stage
Bill Doyle, Vice President, Principal Analyst, Forrester
Carrie Johnson, Vice President, Research Director, Forrester
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8:50 a.m.-9:35 a.m. |
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Multiple Dimensions, Multiple Needs: Understanding The Multichannel Customer
Henry Harteveldt, Vice President, Principal Analyst, Forrester
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9:30 a.m.-6:00 p.m. |
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One-On-One Meetings With Forrester Analysts
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9:35 a.m.-10:20 a.m. |
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Advertising Without Ads: How Pizza Hut Approached the New Marketing Universe
Bob Kraut, Vice President, Marketing Communications, Pizza Hut
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10:20 a.m.-11:05 a.m. |
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Networking Break In The Solutions Showcase
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10:30 a.m.-10:50 a.m. |
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Theater Presentation By SalesRiver: Capturing Online Customers’ Minds And Wallets With A Need-Based Approach
Helmut Kirchner, President & CEO, SalesRiver
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11:05 a.m.-11:45 a.m. |
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Consumers Are In Control … What Have We Learned, And What Do We Do Now?
Michael Darviche, Chief Marketing Officer, Acxiom
Prasanna Dhore, Vice President, Hewlett Packard
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11:45 a.m.-12:30 p.m. |
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Hospitality Is All Around You: How Hilton Delivers Consistently Good Multichannel Guest Experiences
Virginia Suliman, Vice President, Web Design & Development, Hilton Hotels Corporation
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12:30 p.m.-1:45 p.m. |
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Lunch And Dessert In The Solutions Showcase
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1:15 p.m.-1:35 p.m. |
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Theater Presentation By Forrester Research: Consumer Technographics® Presents A Global Consumer Trend Update
Andrew Peach, VP, Consumer Insights and Operations, Forrester
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1:45 p.m.-2:30 p.m. |
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Track Sessions
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2:30 p.m.-2:45 p.m. |
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Intermission
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2:45 p.m.-3:15 p.m. |
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Guest Executive Forum With TouchCommerce: You Had Me At Relevant
Kathleen Waldvogel, Vice President of Client Services, TouchCommerce
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2:45 p.m.-3:15 p.m. |
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Guest Executive Forum With CriticalMass: Viva Las Vegas!
Billy Vassiliadis, CEO & Principal, R&R Partners
Dianne Wilkins, CEO, Critical Mass
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2:45 p.m.-3:15 p.m. |
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Guest Executive Forum With Molecular: Nikon Sharpens Its Focus On Customers — And The Future
Darryl Gehly, Isobar North America, Isobar North America
Joe Ventura, Senior Manager, Corporate and Internet Communications, Nikon
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2:45 p.m.-3:15 p.m. |
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Guest Executive Forum With Blast Radius: Facilitating The Conversation: How Microsoft Is Encouraging Customer Advocacy
Carrie M. Kaiser, Group Marketing Manager, Microsoft
Gautam Lohia, Senior Vice President, Client Partner, Blast Radius
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3:15 p.m.-4:00 p.m. |
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Afternoon Networking Break In The Solutions Showcase
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3:30 p.m.-3:50 p.m. |
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Theater By ATG: The Live Help Imperative: New Research Demonstrates Strategic Importance Of Live Online Help & Human Assistance
Ryan Hoppe, Marketing Director, e-Commerce Optimization Services, ATG
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4:00 p.m.-4:45 p.m. |
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Track Sessions
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4:45 p.m.-5:00 p.m. |
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Intermission
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5:00 p.m.-5:45 p.m. |
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Windows: Building Digital Relationships With 1 Billion Customers
Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, Microsoft
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5:45 p.m.-6:15 p.m. |
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Reflections On The Groundswell And The Forrester Groundswell Awards
Josh Bernoff, Sr VP - Idea Development, Forrester
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6:15 p.m.-7:30 p.m. |
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Cocktail Reception Sponsored by 
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6:30 p.m.-7:00 p.m. |
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The Forrester Groundswell Awards: Meet The Winners
Josh Bernoff, Sr VP - Idea Development, Forrester
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