Forrester's Consumer Forum 2009

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Sponsors

Platinum Sponsors

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www.acxiom.com

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and the Asia-Pacific.

Gold Sponsors

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www.baynote.com

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 100 eCommerce, media and enterprise customers, including Motorola, NASA, Expedia, The Knot and US Appliance.

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www.blastradius.com

Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive marketing and toward strategies that engage consumers and create open brands. With offices across Europe and North America, Blast Radius’ clients include Microsoft, Starbucks, EA, Nike, Nintendo, Nokia, Roxy and BMW. Blast Radius is a proud member of the Wunderman Network and WPP Group.

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www.criticalmass.com

Critical Mass is a digital marketing agency. In an increasingly digital world, they create extraordinary experiences for the world¿s leading companies. Clients include Mercedes-Benz USA, Procter & Gamble, Rolex, Hyatt Hotels and Resorts, and many others. Founded in 1995, Critical Mass has offices in Chicago, Calgary, Toronto, New York, London, Costa Rica and Amsterdam.

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www.experianmarketingservices.com

Experian Marketing Services enable our clients to profitably acquire, retain and grow their customer relationships. By helping clients gain a deeper understanding of their customers, execute the most effective communication strategy and measure the impact of marketing across their enterprise, we support decisions that improve marketing return on investment.

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www.molecular.com

Molecular is the interactive agency that partners with results-driven companies to create highly effective Web design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation¿s leading brands, including adidas, Fidelity Investments, HumanaOne, Nikon and Reebok. Headquartered in Boston, Molecular also has offices in New York and San Francisco.

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www.touchcommerce.com

TouchCommerce is a leader in online interaction optimization that increases web site conversion for clients like Sprint, AT&T, Virgin Media, and Wyndham Hotels by 20% or more. TouchCommerce uses real-time analytics to identify the serious web shoppers who are likely to abandon and then delivers just the right messages to these shoppers through live interactions with expert sales agents¿ at just the right time to optimize conversions. All this is done on a pay-for-performance basis, so TouchCommerce clients only pay for the conversions TouchCommerce delivers.

Silver Sponsors

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www.ascentium.com

Ascentium is an interactive marketing and technology consultancy that delivers award-winning experiences and information-driven business solutions. From strategic marketing initiatives to full back-office implementations, we connect you with inspired, effective ideas, and then bring them to life¿always keeping sight of what tangible business results look like for you and your organization.

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www.atg.com

ATG is a trusted e-commerce specialist that helps premier brands maximize their online success. ATG Commerce is the platform and business user application for powering personalized and effective e-commerce sites. Its platform-neutral optimization services increase conversions and reduce abandonment. The company has locations throughout North America and Europe.

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www.autonomy.com/interwoven

Autonomy Interwoven delivers the most comprehensive suite of marketing optimization and customer interaction solutions. Our unique Meaning Based Marketing approach produces highly personalized and profitable customer experience across all channels of communications. The world's leading corporate websites, media and ecommerce sites, including 9 of the top 10 brands, rely on Autonomy Interwoven.

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www.converseon.com

Converseon is an award-winning agency that provides the listening/engagement technologies, organizational consulting and engagement services required to help leading organizations successfully leverage social media to meet their business goals.

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www.coremedia.com

CoreMedia is the number one Web Content Management company that enables enterprises to engage with their customers to achieve a greater return on their Web activities. CoreMedia's open, social, adaptive Web Content Management system enables the creation of dynamic, contextualized web sites and provides a platform for conversations across integrated social networks.

www.demandmedia.com

Demand Media is the digital content leader. Our audience-building solutions range from our #21 comScore-ranked properties, including eHow.com and Livestrong.com (80MM uniques/month), to Demand Studios’ professionally produced, custom content (4K+ items/day). Our engagement solutions include our Pluck social media tools (3B+ interactions/month). Our 400+ customers include Kraft, Lowe’s, NFL, Scotts and USAToday.

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www.effectiveui.com

EffectiveUI is a user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. From strategy and conception, to development and execution, EffectiveUI's user-focused applications strengthen the connection between people and technology to produce engaging experiences that exceed expectations and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations including eBay, GE Health, NBC Universal, Viacom and Discovery Channel, and is an Adobe Club 6 Partner and a member of Microsoft's Global 20.

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www.icrossing.com

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. iCrossing’s client base includes such recognized brands as Epson, Office Depot, Toyota and Travelocity. The company has 550 employees in 12 offices in the U.S. and Europe.

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www.impaqt.com

IMPAQT has redefined how companies succeed in their online efforts. Its Search Marketing tools and services include customizable applications, extensive campaign management experience, proprietary research and metrics providing performance indicators for search visibility, competitive analysis and forecasting. The company currently services Fortune 1000 corporations with data intensive Search Marketing needs.

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www.infousa.com/nad

infoUSA National Accounts helps sales and marketing achieve results. Our clients leverage our solutions and expertise to reach the right decision makers, generate high quality sales leads and strengthen their relationships with customers. We are the leading provider of direct response solutions for both B2B and B2C marketers.

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www.iprospect.com

iProspect, the Original® Search Engine Marketing Firm, helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising, online display advertising, shopping feed management, search leveraged public relations, global search engine marketing, Web analytics/attribution modeling, reputation management, and other services.

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www.lithium.com

Lithium is the leading provider of Social CRM solutions to power enterprise customer networks. Lithium solutions inspire customers to innovate, promote, and support on the company's behalf, measurably improving marketing and sales, accelerating innovation, and increasing customer satisfaction. Lithium's platform is proven in high-volume environments and provides the security, analytics, and APIs that enterprises demand.

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www.organic.com

Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships for clients such as Chrysler, Bank of America, GeekSquad and Martha Stewart Living Omnimedia. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, Toronto, and Chicago. Advertising Age named Organic a top ten interactive agency.

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www.overtone.com

Overtone helps companies understand the meaning behind the world’s online conversations to make strategic decisions. Overtone’s Open Mic™ on-demand listening system continuously delivers consumer sentiment, brand measurement, and competitive intelligence by deriving actionable insights from consumer generated content. See why Yahoo, T-Mobile, Microsoft and others turn to Overtone

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www.resource.com

Resource Interactive is an insights-driven digital agency helping companies transform the dynamic digital channel and empowered consumer behavior into actionable business solutions. Known for revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top ten independent interactive agencies in the nation, and works with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria¿s Secret, Sherwin-Williams and L.L. Bean, among others.

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www.roundarch.com

Roundarch designs and implements digital experiences for the world’s largest organizations. Roundarch delivers web sites, rich web applications, mobile apps, social media applications, digital marketing campaigns and more for clients such as Avis, A&E, Hershey’s and the US Air Force. Roundarch’s unique blend of breakthrough experience design and enterprise-class technology implementation is perfectly suited for the most complex problems in the digital space. Roundarch has offices in Boston, Chicago and New York.

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www.salesriver.net

E-commerce has become a vital marketing battleground where embracing the latest technologies is critical in the quest for customer mind & wallet. SalesRiver’s Product Advisor simulates the approach of a professional sales associate by guiding customers through the online sales process, building their trust & loyalty. The result is a powerful combination of e-commerce traffic with the customer experience & conversion rate of traditional retail.

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www.targetbase.com

Targetbase achieves superior marketing results by focusing on the customers our clients have a right to win. We manage real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, we put customers first.

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www.vml.com

VML delivers creative solutions at the intersection of marketing and technology and executes best-in-class interactive experiences for industry-leading brands. The 700+ person VML Digital Network is headquartered in Kansas City, Missouri. It is ranked by Advertising Age as one of the Top 20 Interactive Marketing Agencies in the United States.

Visibility

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www.imc2.com

imc² is a brand engagement agency that helps brands build sustainable relationships with people. Blending our proven digital approach with emerging and more traditional media, we deliver the solutions that brands need to thrive. We work with leading companies such as The Coca-Cola Company, Pfizer, Procter & Gamble, Pizza Hut, Unisys, and GlaxoSmithKline.

Partners

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mashable.com

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 10 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides.

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www.smcchicago.org

Chicago's Social Media Club chapter presents events that mix socializing, networking and learning. Barbara Rozgonyi (@wiredprworks), founder and Jeff Willinger (@jwillie), president, lead the Chicago SMC chapter. Event attendees include entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists and technology types.

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