Forrester's Marketing Forum EMEA 2009

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Agenda By Day

November 17, 2009

8:00 a.m.-9:00 a.m.

 

Registration & Refreshments In The Technology Showcase

9:00 a.m.-9:15 a.m.

 

Welcome/Opening Remarks

9:15 a.m.-10:00 a.m.

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Forrester Keynote: Connect The Dots To Transform Marketing
Mary Beth Kemp, Vice President, Principal Analyst, Forrester

10:00 a.m.-10:45 a.m.

 

Industry Keynote: P&G
Bernhard Glock, Vice President Global Media Purchases (Until Sep. 30, 2009) & President World Advertising Federation, P&G

10:45 a.m.-11:15 a.m.

 

Morning Break In The Technology Showcase

11:15 a.m.-11:55 a.m.

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Platinum Sponsor Keynote: Magiq
Malcolm Duckett, VP Marketing, Magiq

11:55 a.m.-12:40 p.m.

 

Industry Keynote: ING
Diederick van Thiel, Chief Consumer Marketing Officer, ING Group

12:40 p.m.-2:00 p.m.

 

Lunch In Restaurant And Dessert In The Technology Showcase

2:00 p.m.-2:40 p.m.

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Track Sessions

2:40 p.m.-2:45 p.m.

 

Changeover Break

2:45 p.m.-3:25 p.m.

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Track Sessions

2:45 p.m.-3:25 p.m.

 

Track Sessions With Industry Speakers

3:25 p.m.-3:55 p.m.

 

Afternoon Break In The Technology Showcase

3:55 p.m.-4:25 p.m.

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Guest Executive: SalesRiver
Helmut Kirchner, President & CEO, SalesRiver

3:55 p.m.-4:25 p.m.

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Guest Executive: Blast Radius
Sarah Dickinson, Senior Strategy Director, Blast Radius
Robin Forbes, VP Client Partner, Blast Radius
Matthew Guiste, Category Manager For Social Media & Brand, Starbucks
Alexandra Wheeler, Director Of Digital Strategy, Starbucks

4:25 p.m.-4:30 p.m.

 

Changeover Break

4:30 p.m.-5:10 p.m.

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Track Sessions

5:10 p.m.-5:15 p.m.

 

Changeover Break

5:15 p.m.-5:55 p.m.

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Track Sessions



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