Forrester's Enterprise Architecture Forum EMEA 2010, March 2-3, 2010, London, GB

Business demand for technology capabilities continues to grow, propelled by recognition of the impact technology has on business strategies and outcomes. Technology trends — from cloud computing to the "consumerization" of technology to "componentization" of packaged apps — open new doors for businesses to find solutions to their strategic needs. In such an environment, IT can’t remain an order taker — its relationship with business must evolve toward partnership, and enterprise architecture (EA) provides the glue for this partnership.

As business rethinks or adds new strategic directions, how can EA ensure that business and IT work together on these transformations? As the technology landscape changes to make it easier for businesses to engage their customers and change their business models, how does EA provide the lens through which business and IT together evaluate these technologies? And to be effective at challenges like these, how should EA leaders market their relevance to business and IT priorities? Forrester’s Enterprise Architecture Forum EMEA 2010 will address these questions and give you immediate actions you can take as well as long-term strategies.

Eric Adams, Enterprise Architecture Professional

KEY ISSUES THAT EA FORUM WILL ADDRESS

Enterprise business architecture. Business expectations for technology are expanding, and IT’s relationship to the business is changing from systems builder to solutions orchestrator. Our Forum will show attendees how to develop and use business architecture to align IT and business strategies, optimize demand management, and enable IT's transformation into a business-centric service provider.
Boosting EA's strategic value.We all know that architecture’s greatest value is in guiding business and IT strategies — but key stakeholders see architects as tactical problem solvers rather than strategic contributors. Changing this perception requires that stakeholders see how architecture helps them achieve their goals. Attendees will gain actionable insights into the metrics and marketing skills required for EA success.
Key technology trends EAs should watch. Our top analysts will discuss the latest trends in the technologies — from cloud to Web 2.0 technologies to Tech Populism — that will have an impact on your organization in positive (or detrimental) ways, tell you what the effects could be, and advise you on how to prepare.

Who Should Attend?

EA Forum examines the key issues for making EA programs successful and valuable. This year's theme, “Leveraging Architecture For Business Impact,” addresses issues relevant to all technology professionals, but its content will focus most closely on these roles:

Enterprise Architecture professionals.
Application Development & Program Management professionals.
Information & Knowledge Management professionals.
Business Process & Applications professionals.
Analysts, consultants, and other influencers.

Why Attend?

One-On-One Meetings with Forrester analysts.
Compelling keynote addresses from today's leading executives and IT leaders.
Relevant track sessions with analysts.
In-depth discussion sessions on hot EA topics with leading analysts and peers.
Peer-networking sessions with more than 150 attendees.
Best practices and timely case studies from senior enterprise architects.
Technology solutions, targeted to enterprise architects, from leading industry vendors.

Promotions And Discounts

Discount Pricing For 2 Delegates

This special discounted pricing applies when 2 people from the same company register together for this Event.

2 Delegate Price:
Clients: £2,795
Nonclients: £2,995

Email eventsEMEA@forrester.com or call +31 (0)20 305 4848 to register. Offer applies to new registrations only and cannot be combined with other offers, such as Early Bird or "4 for 3" pricing.

Nonprofit, Governmental, and Educational Institutions

We offer a special discounted rate of £1,295 per delegate for nonprofit, governmental, and educational institutions.