Forrester: - Making Leaders Successful Every Day

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Five years from now, almost half of US workers — about 63 million people — will work virtually. This will change everything — from designing Information Workplace strategies that help people collaborate, to delivering content experiences to people across channels, to engaging the next-generation workforce to serve customers better. The mobile workforce is not just about shiny new devices like smartphones, tablets, and apps. It's about delivering your workplace experience — across social, content, and collaboration technologies — to employees and customers when and where they need it. Is your workplace ready for the mobile workforce?

Forrester's Content & Collaboration Forum 2011 will explore what current demand for more portable, social workplace experiences means for your workplace strategy. The Forum will share the latest trends in technology adoption and how firms forge better business outcomes from a more mobile, social, and virtual workforce. Learn how traditional collaboration platforms like SharePoint, social technology tools, and content systems will adapt to meet the new demands of virtual work. In the Forrester style you’ve come to expect, this event will combine practical but forward-looking advice on preparing for the workplace of the future.

To capitalize on this shift, participants in this Event will learn:

• Winning strategies to engage a more mobile, social workforce. Workplace experiences increasingly shape customer experiences. Hear from analysts, industry experts, and senior leaders on how they’ve provided managers and employees with the tools they need to delight customers.
• The future of mobile workforce technology adoption. Forrester’s unprecedented Workforce Forrsights data on information workers sheds new light on the future workplace. Take a peek into the latest social, mobile, and collaboration tools and trends that employees and customers will use to engage, interact, and co-create.
• How to adapt your collaboration and content strategies to a virtual future. The age of pads, pods, droids, and playbooks has thus far left traditional collaboration tools like SharePoint in the Stone Age. Get Forrester’s take on whether essential collaboration capabilities will survive the mobile workforce evolution and what you can do about it now.

Key takeaways for this Event will include:

• A vision of and road map to the future mobile workplace.
• Trends and case studies that advance mobile collaboration and content strategies.
• Practical tips and strategies for marketing, selling, growing, and leading your workplace initiatives.

Who Should Attend?

Business technology professionals concerned with marketing, business, or technical aspects of mobile collaboration strategy; workforce productivity; virtual teams; portals and intranets; enterprise content management; information access; collaboration and knowledge management; corporate communications; product management; content risk mitigation; and content authoring and publishing.

Interested in attending? Download a letter to request approval from your manager. [Word document]

Why Attend?

THE FORRESTER EVENT DIFFERENCE

• The quality of the Forrester keynotes: Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors, coupled with data from Forrsights for Business and Consumer Technographics® data.
• Exclusive audiences: Forrester Forum attendees include executives from the highest organizational levels.
• Integration of organizational, technological, and business issues: Forrester Events provide a complete understanding of the challenges ahead and how your company can overcome them.

OTHER BENEFITS OF ATTENDING

• One-On-One Meetings with Forrester analysts.
• Compelling keynotes from leading executives on the topic of the mobile workforce.
• Case studies showcasing success stories and lessons learned.
• Peer-networking opportunities with attendees.
• Insight into technology solutions from leading technology vendors.