Forrester's Marketing & Strategy Forum EMEA 2011, November 16-17, 2011, Hertfordshire, GB

Just when you grew accustomed to creating competitive advantage in the first digital decade, this world is ending. Disruptive forces affecting people, technology, and the entire World Economy demand a radical shift in how you conduct business. Consider some of the biggest disruptions of the next digital decade: By the end of this year alone, there will be 1 billion mobile Internet users worldwide. Demographic diversity deepens as seniors will make up 25% of the Western population in this decade, while, over the same period, roughly 36 million young consumers become economically active in Western Europe. At the same time, the four BRIC countries -- Brazil, Russia, India, and China -- will add 1 billion people to the middle class during this decade. Against this backdrop of customer change, businesses face unparalleled competition as the Internet and emerging technologies give any firm, regardless of size and location, a chance to compete.

These disruptive forces require businesses to quickly adapt to customers' needs, proactively engage with the customer base, and create breakthrough experiences that capitalize on rich, emerging tools such as mobile, social, video, and cloud. Forrester's 2011 Marketing & Strategy Forum EMEA will explore how you build competitive advantage in the next digital decade.

At this event, Forrester analysts and business executives will answer important questions for driving innovations, such as:

How do you quickly engage with your connected customers?
How do you create individualized experiences for a diverse group of customers?
What does it take to serve global customers?
Which digital experiences will enhance customer value?
How will cheap, accessible technology change the customer experience?
Which disruptive platforms will have the biggest business impact ... and when?
What percentage of your budget should go to emerging technologies and media?
How do you organize to support the customer lifecycle and critical touchpoints?
What new types of business skills will grow in importance, and where do you find these people?
How do you adopt an experimental mindset, while not losing sight of your business objectives?

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Who Should Attend?

Consumer Product Strategy Professionals responsible for crafting the total product experience.
Customer Experience Professionals charged with creating consumer-centric strategies.
Interactive Marketing Professionals who manage experimentation and introduce emerging media to the larger organization.
Customer Intelligence Professionals who build the marketing technology and measurement backbone.
Technology Marketing Professionals responsible for reaching high-tech buyers.
eBusiness & Channel Strategy Professionals who must change their approach to commerce to serve customers across touchpoints.
Chief Marketing Officers and marketing leaders who define the marketing vision and prioritise innovations.
Market Insight Professionals seeking to identify customer and technology trends.

Why Attend?

THE FORRESTER EVENT DIFFERENCE

The Quality Of The Forrester Keynotes: Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
Exclusive Audiences: Forrester Event attendees include executives from the highest organizational levels.
Integration Of Organizational, Technological, And Business Issues: Forrester Events provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
One-On-Ones With Forrester Analysts: Speak one-on-one with Forrester analysts about winning business from today's financial services consumer.