Event Overview

Blogs are evolving quickly as a communication medium and influencing the development of communications and marketing strategy. With more than 27 million blogs being written today, it is impossible not to find a niche community that can influence customer perceptions of a brand. As customers increasingly tune out traditional advertising and turn to new communication channels to fill the void, companies must learn how to join in the conversation. Moreover, besides connecting companies and their customers, blogs are also becoming an invaluable collaboration tool within companies to facilitate knowledge management and cross-functional communications.

This Boot Camp will focus on the fundamentals of blogging from a corporate perspective, helping companies develop a blog strategy and implementation plan, including discussion of policy, technology, and process. It will have a heavy focus on hands-on exercises that will complement in-depth presentations on these issues.

Who Should Attend?

This Boot Camp is relevant for marketing executives, strategic planners, and technology managers who need to learn more about planning, implementing, and measuring internal and external blogs within their business models. Agencies who want to learn how to develop a business case for planning and implementing blogs for their clients are also appropriate attendees.

Why Attend?

Attendees will:

• Understand the current state of the blogosphere from corporate and consumer perspectives.
• Build sound, consistent business cases for blogs within your organization.
• Learn how to set up and manage a blog.
• Identify the top blogging vendors.
• Craft the elements of a corporate blogging policy.

The price for this one-day Boot Camp is $2,500 or 25 Service Units.

To register or for more information, please contact events@forrester.com or call +1 617/613-5905.