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Event Overview
The near ubiquity of mobile phones and accelerating consumer acceptance of applications other than voice make mobile a powerful new channel for marketers. When done right, mobile campaigns yield high response rates and increase consumer engagement. Still, 78% of consumers are annoyed by the idea of mobile marketing. To avoid consumer backlash against ads on their phones, marketers must adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience.
This workshop helps participants plan and execute successful mobile marketing campaigns. Specific sessions help marketers understand campaign best practices, the mobile provider ecosystem, and the role of mobile in the overall marketing mix.
Features include:
- In-depth sessions about critical topics like US mobile adoption, consumer perceptions of mobile ads, campaign best practices, the players in the mobile ecosystem, and the emerging mobile technologies that will enrich future campaigns.
- Hands-on exercises to help participants design successful mobile marketing campaigns.
- The opportunity to share, learn from, and network with other attendees and Forrester analysts.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
