Forrester: - Making Leaders Successful Every Day

Event Overview

The age in which marketers could plan brand experiences ¿ with their own-designed products, carefully voiced and placed advertising, and clever channel strategies ¿ is drawing to a close. Today, marketers have to share control with global production networks, powerful retailers, and a multichannel media industry. But, most importantly, they also have to share control with empowered consumers who influence and entertain entire communities with content, advice, and opinions via tools like CyWorld, Twitter, MySpace, and Second Life ¿ ventures that double their reach and impact every seven months. Innovative brands like Dove and Adidas have started to actively offer the most engaged and influential consumers true influence over the proposition and image online. Media firms successfully mix professional and consumer-generated content and create an integrated platform for advertisers.

The silver bullet? Release control. Become a community facilitator, not a dictator. Assist the influencers, and partner to develop rapid response ecosystems with retailers, manufacturers, and media firms. Make CRM and new media core to community interaction ¿ not with bland bonus systems, but with customized experiences. Use new success metrics ¿ not reach and frequency, but tools like NetPromoter to gauge the effect of marketing on specific communities.

At the Forrester Consumer Forum, marketers, media firms, telecoms, and retailers that have ventured into these uncharted territories will share their stories: the challenges they faced, the trial-and-error route they chose, the results they were able to book, and the lessons they learned. Forrester¿s experts will offer a framework to help you develop a strategy and quick wins to reap the fruits of consumer power. You will experience firsthand which Web 2.0 technologies can help you be successful. At the end of the day, this game will be about trust, and you will have the opportunity to share a coffee or a drink with the potential partners that will help you make successful in sharing your brand.

We hope you enjoyed our complimentary Webinar on Social Technographics which provided a taster of the Consumer Marketing Forum EMEA. If you would like to listen to it again or if you missed the chance to listen live please click here.

Key questions this forum will answer:

• How are consumer behaviors and attitudes changing with respect to brands, content, and interaction?
• What are the dynamics within communities, and how can firms tap into these?
• When are consumers willing to establish a social media-based relationship with firms?
• How have innovative brands, media firms, and telecoms successfully tapped into the community power?
• How does consumer power change the buying cycle for manufacturers and retailers?
• What are examples of digital content, function, tone, and imagery that appeal to consumers' emotions?
• How can firms differentiate their experience using communities?
• How do companies monetize the value of a good experience?

Confirmed speakers included:

• Mark P. Taylor, Chief Marketing Technologist Officer, Wunderman
• Paulo Salvador, Vice President Relationship and Internet Marketing, Accor
• Kim Moeller, Global Marketing Communications Manager, Bang and Olufsen
• Nathalie Schwarz, Director of Radio, Channel 4
• Lars Schwenk, Managing Director, Cyworld Europe
• Jack Dorsey, CEO, Twitter
• Scott Otte, European Marketing Director, Wrangler
• Michel Campan, VP Interactive Marketing & CRM, Lancome International
• Adam Freeman, Head of Commercial Development, Guardian Newspaper
• Tessa Moore, VP, Marketing, Walt Disney International
• Sandrine Plasseraud, Brand Manager, Small Cars & Customer Offers, Renault
• Jay Stevens, VP, Operations, EMEA, MySpace

Who Should Attend?

• Senior-level business and strategy executives who set objectives for driving consumer sales and profitability.
• Ad agencies and marketing services companies that support brands and next-generation experiences.
• Executives who lead eCommerce, bricks-and-mortar, and other user experience initiatives.
• Brand managers, merchandisers, and planning executives charged with understanding the needs and behaviors of their consumers.
• Technology executives responsible for integrating channels and systems to better serve consumers.

Why Attend?

• C-level keynotes from Fortune 1000 companies.
• Role-based and industry breakout sessions.
• One-on-one meetings with Forrester analysts.
• Peer networking with 250 attending executives.

This year Forrester's Consumer Marketing Forum is co-located with Forrester's Financial Services Forum.

The benefits of co-location includes:

• Paying one price and getting the value of both forums.
• A choice of session tracks and keynotes addresses from industry and Forrester analyst speakers.
• The opportunity to network with more than 500 marketing and financial services professionals.