Forrester: - Making Leaders Successful Every Day

Event Overview

Forrester's Financial Services Forum EMEA is now in its ninth year and annually attracts more than 250 retail financial services executives focusing on strategy and marketing for Europe's leading banks and insurance firms.

With more access to information, more sensitivity to price, and less sensitivity to advertising, consumers are getting harder to win and keep. Even as traditional marketing loses its power to bring prospects in through the front door, weak delivery against raised expectations for service and convenience sends unhappy customers out the back door. To compete in this environment, retail financial services firms need to dramatically raise the bar on the customer experience they provide. What stands in their way? Industry tunnel vision that fails to look beyond the parity efforts of immediate competitors; siloed channels and business units that provide a disjointed, inconsistent experience; and self-centered design efforts that produce channels tailored to the likes and dislikes of execs, not customers.

Key questions this forum will answer:

• What customer experience and channel strategies are disrupting the status quo in the financial services industry?
• Which retail financial services firms are beating competitors today with superior customer experience?
• How should firms change their organizations, process, and culture to compete effectively?

2007 confirmed speakers:

• Mark P.Taylor, Chief Marketing Technologist Officer, Wunderman
• Sanjeeb Chaudhuri, CMO ¿ EMEA, CEO ¿ Central & Eastern Europe, Citibank
• Bojan Blecic, SVP Customer Experience, Credit Suisse
• Peter Myers, General Manager - Customer Strategy & Delivery, NAB
• Mats Torstendahl, CEO, Danske Bank - Sweden
• Juan Zanon, Head of CRM, Bankinter
• Alison Leonard, Head of Digital, First Direct
• Simon Baines, Head of Customer Insight, Nationwide
• Frank Pedersen, Communication- and Marketing Director, Jyskebank

Who Should Attend?

• Senior-level financial services executives who are responsible for setting organizational strategy.
• Business executives who set objectives for driving consumer sales and profitability.
• Executives who lead eCommerce and user experience initiatives.
• Marketing, planning, and strategy executives charged with understanding the needs and behaviors of their consumers.
• Technology executives responsible for integrating channels and systems to better serve consumers.

Why Attend?

• C-level keynotes from Fortune 1000 companies.
• Role-based and industry breakout sessions.
• One-on-one meetings with Forrester analysts.
• Peer networking with 250 attending executives.

This year Forrester's Financial Services Forum is co-located with the Consumer Marketing Forum.

The benefits of co-location includes:

• Paying one price and getting the value of both forums.
• A choice of session tracks and keynotes addresses from industry and Forrester analyst speakers.
• The opportunity to network with more than 500 marketing and financial services professionals.