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Event Overview

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Technology no longer just supports the business: It's now essential to drive key processes, collaboration, and differentiation. Therefore, IT's success in the future will no longer result from its ability to operate reliably, or keep costs going down ¿ it will be based on how effectively IT and its business peers collaborate to innovate and drive business transformation. But is the business willing to grant IT the opportunity to innovate? IT must first deliver on the business promise of today's investments, while working to redefine and transform the organization to meet new challenges, to seize the opportunity to innovate.

What must the IT, business, and vendor communities do to foster innovation? Forrester's IT Forum EMEA 2008 will show you how to deliver maximum business value from IT today, while you also collaborate with the business to pursue the innovative technologies, architecture, and IT practices that drive innovation and, ultimately, top-line growth.

Forrester's IT Forum EMEA 2008 is more than an industry conference: It's a critical investment in your organization's future. If you are an IT professional or business executive charged with choosing and implementing technologies to gain and maintain a competitive advantage, you must attend Forrester's IT Forum EMEA 2008. At this event, Forrester analysts and industry speakers will share their views on the evolving IT organization and its future within the context of the following roles:

Who Should Attend?

• CIO/IT leaders/business executives


• CTOs and Enterprise Architecture professionals


• Application Development & Program Management professionals


• Information & Knowledge Management professionals


• Sourcing & Vendor Management professionals

• IT Infrastructure & Operations professionals


• Business Process & Applications professionals


• Security & Risk professionals


• Technology Product Management & Marketing professionals and Analyst Relations professionals

Why Attend?

• One-on-one meetings with Forrester analysts
• Compelling keynotes from leading industry executives
• Dedicated tracks and breakout sessions
• Peer networking sessions with attendees
• Best practices and case studies from senior enterprise architects

IT Forum 2008 is a comprehensive conference specifically designed to help IT and business executives:

• Make informed tactical and strategic IT decisions
• Understand future trends in business and IT and what to do about them
• Learn from the experiences of others what works, and what doesn't ¿ and how to apply those lessons in your world

With insight from industry leaders:

• Paul Coby, CIO, British Airways
• Francois Jolles, CIO - EMEA, Bacardi-Martini
• Peter Hambling, CIO, Lloyds of London
• Andreas Wuchner, Head of Global IT Security, Novartis
• Gregor Baues, Application Platform Chief Architect, Air France
• Maggie Miller, SVP & CIO, Warner Music Group
• Bjarne Olesen, Director of Ground Services, Lufthansa
• Nader Talai, Head of IT Development, Sportingbet
• Bill Birnie, Senior Manager,IS Development Solutions,Standard Life