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Event Overview

Consumer Forum Attendees: Log in here to download available presentations and the Post Event Attendee List.

The Internet and mobile technology have changed consumer behavior. Reaching consumers in the right channel at the right time is more complex than ever, especially as the influence of consumers' networks and communities increases, and the challenges will only grow in the next 20 years.

At Forrester's Consumer Forum 2008, you'll learn proven strategies for winning customers' dollars and loyalty today and in the future. Leading Forrester analysts will present research on how firms are responding to empowered consumers, and industry executives will share their companies' experiences and best practices as they entice consumers in today's multichannel environment.

Whether you are looking for advice on business, marketing, media, or B2C technology challenges, Forrester's Consumer Forum 2008 will provide specific answers to critical issues confronting consumer-facing companies today.

This Event will tackle questions such as:

• How has the Internet altered consumer buying behavior and receptiveness to advertising?
• How have companies successfully engaged with empowered consumers and communities?
• How can firms determine what consumers need and deliver ahead of competitors?
• Which tools, technologies, and skills will companies need to succeed in the next 20 years?
• How can companies track and measure returns on new marketing methods?

Who Should Attend?

• Consumer Market Research professionals
• Consumer Product Strategy professionals
• Customer Experience professionals
• Direct Marketing professionals
• eBusiness & Channel Strategy professionals
• Interactive Marketing professionals
• Marketing Leadership professionals

Why Attend?

• Hear compelling keynotes by industry executives and Forrester analysts.
• Choose from track sessions on the trends and topics that matter most to your role.
• Meet one-on-one with Forrester analysts.
• Network with more than 500 attendees at networking meals, breaks, and receptions.
• Meet leading vendors and discover emerging technologies at the Technology Showcase.

Groundswell Awards 2008
We are now accepting submissions for the Forrester Groundswell Awards! Submit your entry by September 9, 2008. Awards will be presented at Forrester's Consumer Forum 2008.