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Event Overview
Success in the midmarket requires getting the mix of product, marketing, and channel strategies just right. But many vendors have failed to achieve their expected results because they didn't account for some aspect of buyer behavior, channel dynamics, or messaging. With a tough competitive environment, the pressure to get the mix right is even greater. In this interactive one-day workshop, learn what makes midmarket IT decision-makers tick, the role of technology in their companies, and what they look for in their trusted suppliers. With this understanding, Forrester analysts help you create sound value propositions and effective go-to-market strategies that are tailored for the midmarket.
To register or for more information, please contact events@forrester.com or +1 617.613.5905.
Who Should Attend?
- Technology Product Management & Marketing professionals who are responsible for creating or executing a midmarket strategy
- eBusiness, Channel & Product Management professionals who are responsible for creating and executing midmarket channel programs
Why Attend?
To ensure midmarket success, learn what is needed to create a successful midmarket strategy. Obtain a deep understanding of:
- Midmarket IT decision-makers' Success Imperatives and technology and business priorities
- Midmarket buyer behavior
- Messages that midmarket IT buyers will respond to
- Midmarket attitudes toward leading-edge technologies and services like virtualization, SaaS, and managed services and how to incorporate these into your strategy
- The role of the channel and how to enable your channel for midmarket success
