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Event Overview
Most organizations struggle with defining strategies for enterprise content management (ECM). Even with strategies in place, numerous organizations cannot get their ECM initiatives adopted by the masses within the enterprise. Those that are successful in their ECM endeavors look beyond the common requirements and pain points associated with how the enterprise should manage content, paying close attention to their enterprise's business context ¿ how their business people and business processes use content.
This workshop introduces participants to more accurate ways of defining ECM strategies and methodologies others have used to extract business context from the varying groups of people and business processes within the enterprise.
This workshop features:
- An overview of the conundrum faced by enterprises regarding their ECM initiatives.
- How to look at ECM as a portfolio strategy versus a platform strategy.
- Best practices for justifying investment and moving forward with deployment.
- Examples and hands-on exercises to help practitioners understand what they must do to gather business context within their enterprise.
- Insight into what's on the horizon that affects their ECM strategies.
Who Should Attend?
- IT VPs and directors responsible for strategies and investments in ECM initiatives
- Directors and managers of enterprise-architecture-guiding ECM strategies
- Senior Information & Knowledge Management professionals responsible for stakeholders in ECM initiatives
Why Attend?
Attendees network, share, and learn from other participants and Forrester analysts regarding how to tackle ECM endeavors. In addition, attendees:
- Learn how to look at ECM with an eye toward balancing IT, risk, and business context.
- Learn and discuss how to uncover business context in the enterprise.
- Develop, with Forrester analysts, a short-term plan to progress forward with an ECM initiatives.
