Forrester: - Making Leaders Successful Every Day

Event Overview

For Web marketers, developers, and eCommerce professionals, the need for an inexpensive, efficient, and unbiased method for evaluating their sites is imperative. Forrester's Web Site Review Workshop teaches you how to review a site with the objectivity and expertise of a Forrester analyst. In this two-day intensive training session, Forrester analysts provide you with a tested method for assessing your B2C or B2B Web site, extranet, or intranet ¿ as well as your competitors' sites.

Forrester's Web Site Review Workshop helps you understand how to make a thorough assessment of your site based on a series of individualized tests and action-oriented discussions with Forrester analysts and peers. Feedback on your Web site is based on Forrester's 25 user-experience tests that measure value, navigation, presentation, and trust.

Two-day session. Day one includes presentations by Forrester analysts on the best and worst of site design and lessons about the tools and methodology of Forrester's Web Site Review process. On day two, you have the opportunity to conduct a user experience review of your own site with input from peers and Forrester analysts.

The Forrester scorecard and presentation of findings. The scorecard outlines a set of fundamental criteria that all Web sites should meet, whether B2B or B2C. To help you make the most of your scorecard, the Web Site Review Workshop includes a session during which you present your findings and score to your peers. Attendees also share lessons learned about site design strategies with the group and Forrester analysts.

Please note: The course is designed for pairs of attendees from the same company

Who Should Attend?

• Interactive Marketing professionals
• eBusiness & Channel Strategy professionals
• Customer Experience professionals
• Marketing Leadership professionals
• Direct Marketing professionals
• Technology Product Management & Marketing professionals

Why Attend?

• Develop a strong understanding of how to review a site objectively.
• Evaluate your site with Forrester analysts and peers using a scorecard of 25 criteria.
• Apply Forrester's user experience test results to assess your ¿ or your competitors' ¿ Web site, extranet, or intranet.
• Identify and discuss site design strengths and flaws.
• Determine real estate prioritization, and pinpoint what to fix before redesign.
• Learn a methodology that can be repeated and taught to colleagues.