Forrester: - Making Leaders Successful Every Day

Event Overview

The proliferation of marketing channels and the pressure to show results faster than ever before has many Marketing Leadership professionals questioning whether spending money on brands is a good investment and if so, how to measure and show results for that money. This Workshop looks at how brand marketing is changing and how Marketing Leadership professionals can do more to build long-term brand equity while showing near-term results.

During this full day of presentations, hands-on exercises, and discussions, Forrester analysts teach you how to:

• Market your brand as technology changes the atmosphere.
• Create a thriving brand culture with employee brand advocates.
• Create successful brand-centric social media strategies.
• Continue to innovate your brand to drive growth.
• Adjust your brand strategy in the face of a recession.
• Understand brand health and the components of a brand audit.

Who Should Attend?

• CMOs and staff, directors of marketing, brand managers, customer loyalty managers, and anyone involved with creating, managing, or delivering brand strategies

Why Attend?

• Work closely with Forrester analysts ¿ attendance is limited to maximize client-analyst interaction.
• Understand the trends and technologies that matter most to your role.
• Complete hands-on exercises by applying the same methodologies that Forrester analysts use for their own research.
• Network with peers facing similar goals and challenges.
• Leave with an action plan and strategy that will generate new growth for your company.