Forrester: - Making Leaders Successful Every Day

Event Overview

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IT starts and ends with the bottom line -- always has. And in a climate where cost-cutting can come easier than double-digit revenue growth, a bottom-line focus has never been more important. But it's also a time for IT to excel and position itself to emerge from this period in much better shape than when it entered.

To do so, business and IT leaders need to broaden their expectations for IT, not reduce them. Join us at IT Forum 2009 to see how you and your peers can move beyond the oft-cited, overly simplistic mantra of "keep the lights on, and do it for less" to one of creating substantive, lasting value for the enterprise.

Your potential for real contribution to the business is more multifaceted than ever, based on the ability of IT to play a lead role in supporting bottom-line drivers like globalization, business resilience, flexibility, sustainability, and risk management.

Look at just a few examples of how the definition of value stands to change in the world of IT:

• Leaner, lightweight software solutions: We look to move away from large, complex, one-size-fits-all models for developing and running software, to lighter-weight containers that are faster to deploy, yet smaller in footprint, functional scope, and price.
• Value-based architecture: We look to change architecture and app dev missions from ones of tech-centricity and standards to ones that stress the ability to respond faster to changes in business strategy.
• Cloud computing and software-as-a-service: We seek ways to fulfill computing needs wherever capacity is cheap, abundant, and stable ¿ yet with equal, if not improved, service.
• Business process optimization: We strive to take business intelligence and information management tools beyond simple reporting and back-office productivity gains to become sources of competitive differentiation and truly optimized business performance.
• Technology populism: We face a changing workforce that is accustomed to provisioning technology where and when needed, forcing us to change our security and governance processes to protect information as it courses through a more socially connected world.

Come explore how these and other trends will shape your job and redefine your department's contribution to the business.

Who Should Attend?

IT Forum examines critical issues at the intersection of business and information technology. This year's value-focused theme will draw active participation from leading executives in the following roles:

• CIO
• Enterprise Architecture professional
• Application Development & Program Management professional
• Information & Knowledge Management professional
• IT Infrastructure & Operations professional
• Security & Risk professional
• Business Process & Applications professional
• Sourcing & Vendor Management professional
• Technology Product Management & Marketing professional

Past attendees have benefited most by bringing a team of people from their company or organization, with each attendee representing a different role or discipline in the IT organization. We would be happy to work with your organization to chart a custom, team-based course through IT Forum's four days.

Why Attend?

This Event Will Give You Actionable Advice

Clients and Forum attendees turn to Forrester for credible and actionable advice. This Forum is designed to deliver just that, so its sessions will include:

• A wealth of best practices, success stories, and lessons learned.
• “Last-mile” tools that allow attendees not only to gauge where they stand in addressing a particular opportunity, but also to chart roadmaps for moving forward.
• Community-based sessions facilitated by attendees in smaller, first-come-first-serve settings.
• Coverage of new skills, processes, marketing, and metrics required in this new value context

Other Benefits Of Attending

• One-on-one meetings with more than 100 Forrester analysts
• Compelling keynotes from leading executives on the topic of IT's value to the enterprise
• Case studies showcasing success stories and lessons learned
• Peer-networking opportunities with more than 1,000 attendees
• Insight into technology solutions from leading technology vendors
• A wealth of best practices, success stories, and lessons learned.
• "Last-mile" tools that allow attendees not only to gauge where they stand in addressing a particular opportunity but also to chart road maps for moving forward
• Community-based sessions facilitated by attendees in smaller, first-come-first-serve settings
• Coverage of new skills, processes, marketing, and metrics required in this new value context

Interested in attending? Download a letter to request approval from your manager. [Word document]

Special Pricing: $500 Off

*Discount applies to new registrations only.

Referral Rewards Program

Registered attendees: Receive a $100 American Express gift card for each paying attendee that you refer.
FLB attendees: Receive one free hotel night for each paying attendee that you refer.

Email events@forrester.com or call +1 888.343.6786 to submit your referral for registration.