Forrester: - Making Leaders Successful Every Day

Event Overview

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Forrester's Marketing Forum is a must attend event that will answer the questions that YOU have NOW:

1. How have interactive media and social technologies irrevocably changed the relationship between marketers and customers?
2. What steps can marketers take to meet today's economic challenges and prepare for future growth?
3. What strategies can help firms engage with consumers and fuel meaningful conversations with business buyers?
4. How can marketers measure and prove the value of programs?

The Internet created new ways for customers to research, buy, and even consume products and services more conveniently and inexpensively than ever. The global recession will cement the online channel as a central component of a profitable marketing strategy. Along the way, consumers and business buyers are redefining the way they shop -- and forcing marketers to respond. Marketers now need to connect with customers and answer three key questions to succeed in today's environment:

• What's the new customer behavior? How will tight budgets and easy online access refine buyers' entire decision-making process?
  
• What's the new marketing behavior? What marketing mix and online strategies will ensure the highest return on marketing's investments?
  
• Where does that leave us? How will marketers' near-term response set the stage for competitive advantage as the economy recovers?

At this Event, Forrester analysts and chief marketing officers at leading companies will explore these questions and identify the corresponding actions for using the down economy to catalyze marketing change. Whether you're looking for advice on prioritizing programs, allocating resources, executing flawlessly, or measuring what matters, Forrester's Marketing Forum 2009 will provide insights on how B2C and B2B marketers can thrive in a challenging economy.

Who Should Attend?

• B2B Consumer Market Research professionals
• Consumer Market Research professionals
• Direct Marketing professionals
• Interactive Marketing professionals
• Marketing Leadership professionals
• Technology Product Management & Marketing professionals

Why Attend?

• One-on-one meetings with Forrester analysts
• Compelling keynotes from leading industry executives
• Role-based breakout sessions designed to help you put engagement into practice
• Peer networking sessions with attendees

Interested in attending Marketing Forum? Download a letter to request approval from your manager.

Special Pricing: $300 Off

*Discount applies to new, paying registrations only.

Returning Attendee Bonus

To reward our valued Marketing Forum attendees from years past, we are offering $100 AmEx gift cards to those who return for Marketing Forum 2009. Gift cards will be distributed to verified attendees on site at Marketing Forum 2009. Offer is non-transferable.

Referral Rewards Program

Registered attendees: Receive a $100 American Express gift card for each paying attendee that you refer.
FLB attendees: Receive one free hotel night for each paying attendee that you refer.

Additional Discounts

As always, when your company sends three attendees, the fourth attendee is free! Discounted rates are also available for non-profit, government, and educational institutions.

Email events@forrester.com or call +1 888.343.6786 to redeem any promotional offers.

The Keys To Marketing Through A Recession And Beyond
Wednesday, April 22, 2009, 1:00-7:00 p.m.

Download the Pre-Event Conference agenda

Join Acxiom for afternoon sessions on strategies and tactics that will help you make the most of every marketing dollar. Then enjoy a special networking event, where you can spend time with your peers, have a little fun, and kick off Marketing Forum in style!