Forrester: - Making Leaders Successful Every Day

Event Overview

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Now more than ever, executives say that customer experience is critical to how their firms compete. They're right: Forrester's research shows a high correlation between good customer experience and increased customer loyalty.

The bad news is that most firms get very low marks from their customers. And that translates into lower sales, higher churn, and lost business that goes to competitors.

Forrester's Customer Experience Forum will bring together leaders from a variety of industries who are navigating their way through a multi-year journey to customer experience excellence — despite the current economic downturn.

This event will provide both strategy and tactics for how to design great web sites, master cross-channel experiences, build a customer-centric culture, and reinforce brands with every interaction. You'll come away with a vision of the future and fresh ideas for how you can maintain your momentum during the recession and on into recovery.

• Demonstrate that improved customer experience produces financial results
• Improve cross-channel design for seamless experiences
• Effectively partner with design agencies
• Leverage social media to build your brand
• Nurture a customer-centric culture
• Understand the impact of brand experience on financial services Web sites
• Use mobile as a powerful cross-channel tool
• Build relevant and convenient brand experiences
• Establish a successful voice of the customer program
• Design online experiences for seniors

Interested in attending? Download a letter to request approval from your manager.

Who Should Attend?

This Forum is designed for the following roles:

• Customer Experience professional
• eBusiness and Channel Strategy professional
• Interactive Marketing professional
• Marketing Leadership professional
• Market Research professional

Why Attend?

• The quality of the Forrester keynotes. Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
• Exclusive audiences. Forrester Forum attendees include executives from the highest organizational levels.
• Integration of organizational, technological, and business issues. Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
• One-On-One Meetings with Forrester analysts. Speak one-on-one with Forrester analysts about earning customer loyalty through great customer experiences.