Forrester: - Making Leaders Successful Every Day

Event Overview

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The Web has come a long way — but not far enough. Many transactional and even brand Web sites began as outgrowths of the catalog or phone channels. As a result, most online experiences are one-dimensional and treat all customers the same, and most sites support buying experiences but fail to engage customers before and after they make a purchase or brand decision. Executives seeking to create profitable relationships must evolve online channel efforts to support three-dimensional consumers. In short, it's time for the Web to grow up and serve as the center of the relationship that companies have with their customers.

Three-dimensional consumers have needs, interests, and questions. To please these demanding customers, earn their repeat business, and have them recommend you to their networks — offline and online — you'll need to effectively engage them as they plan their purchase or brand decisions, help them find the most relevant value as they're buying, and support them during and between their purchases and interactions — all across multiple channels. At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships.

Whether you are looking for advice on business, marketing, media, or B2C technology challenges, Forrester’s Consumer Forum 2009 will provide specific answers to critical issues confronting consumer-facing companies today. This Event will tackle questions such as:

• What is the three-dimensional consumer?
• What do consumers expect from the online channel?
• Is the online channel meeting consumer needs?
• How can companies use digital channels as the center of their relationships with consumers?
• What is the role of mobile in connecting with the three-dimensional consumer?
• What is the role of social media in engaging customers across channels?
• What key differences exist between men and women and from one generation to another?
• What new opportunities exist in media and search to connect with the three-dimensional consumer?
• Which companies have successfully used digital channels to create richer customer relationships?
• What tools, technologies, and skills will enable richer customer relationships?

Who Should Attend?

• Consumer Market Research professionals
• Consumer Product Strategy professionals
• Customer Intelligence professionals
• eBusiness & Channel Strategy professionals
• Interactive Marketing professionals
• Marketing Leadership professionals

Interested in attending? Download a letter to request approval from your manager. [Word document]

Why Attend?

• Hear compelling keynotes by industry executives and Forrester analysts.
• Choose from track sessions on the trends and topics that matter most to your role.
• Meet one-on-one with Forrester analysts.
• Network with more than 500 attendees at networking meals, breaks, and receptions.
• Meet leading vendors and discover emerging technologies in the Solutions Showcase.