Forrester: - Making Leaders Successful Every Day

Event Overview

The collection of technology companies into ecosystems and innovation networks has been major trend for several years now as discussed by Forrester in various research papers and reports covering the strengths and weaknesses of partner programs and their positioning. We will enhance this coverage in the first half of 2009 with significant benchmark research of various aspects of channel management including incentive program operations and pricing planning.

This Workshop will provide you with an update on how the tech industry ecosystem has evolved in the last six months and provide you with the opportunity to exchange your experiences and ideas with your peers in similar positions at other companies in the technology industry.

During this half day of presentations, hands-on exercises, and discussions, Forrester analysts teach you how to:

• Position your company within the evolving tech industry ecosystem
• Improve the effectiveness of your channel
• Drive collaborative innovation in the cloud
• Position your partnership strategy for market success

Who Should Attend?

Vendor Strategy Professionals, Partnership Strategy Leaders, Alliance Manager, Channel Manager, Product Marketing Strategists from all software and hardware vendors and IT service providers.

Why Attend?

You are invited to join this exclusive event run by Forrester’s international vendor strategy research team. We will provide you with an update on how the tech industry ecosystem has evolved in the last six months. In addition the workshop provides participants with the opportunity to discuss their partnership management approach with Forrester’s seasoned analysts and to exchange their own experiences and approaches with their peers from other leading tech industry providers.