Forrester: - Making Leaders Successful Every Day

Event Overview

Let’s face it. A year of recession became a year of turmoil, reactive actions, resetting budgets, and short-term planning.
At some point the tide will turn. What will be the basis for planning key marketing initiatives and allocating marketing budgets in 2010? A conservative plan that gets you through tough times with tightly controlled spending? Or do you kick off the new decade focused on innovating your marketing, upgrading of your online activities, and developing new products and services? Now is the time to start making preparations and think about how you’ll leapfrog competitors out of the recession; how you’ll enrich your online engagement with customers; and which product and service innovations will you be ready for.

You'll come away with a vision of the future and fresh ideas for how you can maintain your momentum during the recession and on into recovery:

• How have interactive media and social technologies changed the relationship with customers?
• What steps can marketers take to meet today's economic challenges and prepare for future growth?
• What's the new marketing behavior? What marketing mix and online strategies will ensure the highest return on marketing's investments?
• What do consumers expect from the online channel and is the online channel meeting consumer needs?
• How can companies use digital channels as the center of their relationships with consumers?
• What is the role of mobile in connecting with consumers?
• What tools, technologies, and skills will enable richer customer experiences?

Who Should Attend?

• Consumer Market Research professionals
• Consumer Product Strategy professionals
• Customer Experience professionals
• Customer Intelligence professionals
• eBusiness & Channel Strategy professionals
• Interactive Marketing professionals
• Marketing Leadership professionals
• Technology Product Management & Marketing professionals

Why Attend?

• The quality of the Forrester keynotes. Presentations are backed by thousands of interviews with technology leaders, business executives, and vendors.
• Exclusive audiences. Forrester Forum attendees include executives from the highest organizational levels.
• Integration of organizational, technological, and business issues. Forrester Forums provide a comprehensive understanding of the challenges ahead and how your company can overcome them.
• One-On-One Meetings with Forrester analysts. Speak one-on-one with Forrester analysts about earning customer loyalty through great customer experiences.

Discount Pricing For 2 Delegates

This special discounted pricing applies when 2 people from the same company register together for this Event.

2 Delegate Price
Clients: £2,795
Nonclients: £2,995

Email eventsEMEA@forrester.com or call +31 (0)20 305 4848 to register. Offer applies to new registrations only and cannot be combined with other offers, such as Early Bird or "4 for 3" pricing.

Nonprofit, Governmental, and Educational Institutions

We offer a special discounted rate of £1,295 per delegate for nonprofit, governmental, and educational institutions.