Forrester: - Making Leaders Successful Every Day

Event Overview

In this recession, marketers across all industries are faced with two key challenges. First, budgets and resources are being cut, which forces them to make their marketing more efficient, prove their value more than ever, and change their marketing mix to improve ROI. And second, consumers' needs are changing, and brands need to be prepared to meet those needs while continuing to differentiate themselves as consumers become more price conscious. To meet these challenges, marketers make decisions about marketing priorities, brand messaging, innovations that drive sales, and how to demonstrate the value of marketing within their organization.

In the Recession Marketing Workshop, get actionable advice on:

• Positioning your brand in a recession.
• Retaining your best customers.
• Protecting your budget with an effective marketing dashboard.
• Restructuring and motivating your marketing team.
• Improving the efficiency of innovation.
• Doing more with less marketing budget: social technologies.
• Doing more with less marketing budget: using employees as brand advocates.

Who Should Attend?

Marketing executives in charge of:

• Brand strategy and planning
• Strategic marketing
• Relationship marketing
• Marketing strategy
• Corporate marketing
• Marketing communications
• Marketing services
• Retention marketing

Why Attend?

• Learn marketing and branding concepts and methodologies that you can use at your firm.
• Work closely with Forrester — attendance is limited to maximize client-analyst interaction.
• Connect with other Forrester clients who are interested in marketing effectively during these trying times.
• Step back from your day-to-day activities to think about breakthrough strategies.
• Leave with a strategy that can generate new growth for your company.